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how to use linkedin

LinkedIn Benefits Don’t Follow a Straight Line

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Most of us joined LinkedIn because we hoped that it would somehow impact our bottom line. That at some point down the road we would be rewarded with some economic return. I’ve been fortunate in that it has generated business for me. Just as important, it has helped me provide value to those that I have connected to.

Straight line benefits include developing new partners or alliances and developing new client’s. Crooked line benefits include introducing connections, writing recommendations, and simply helping others.

How Can I Help You with LinkedIn?

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Over the last year I’ve written a book about LinkedIn, written over 70 blog posts, presented numerous talks on LinkedIn, created a tool to grade your profile and presence on LinkedIn, and used LinkedIn to enhance my networking and grow my business. If I am to be considered a LinkedIn expert, I’m not your typical expert.

LinkedIn’s What Are You Working On?

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Sean is working on helping a client with their health insurance because they contacted me after seeing my last “What are you working on?” post. On Twitter they would be responding to my Tweet. I’m still working on learning Twitter so I’m not sure what a response to a Tweet is. On LinkedIn that response is called a “new Lead”, “New business” and “new client”.

Posting what you’re working on is a lot like fishing. You’re casting your bait hoping that someone bites.

Why Do People Join LinkedIn Groups?

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Back in the old days, pre group discussions or a searchable group directory (less than a year ago), there wasn’t much value in groups. Sure they helped you see other members outside of your network. You could contact those members, but there really wasn’t a significant way to interact and build community.

I finally resorted to creating a non-LinkedIn site to provide that sense of community for one group (www.northfultonbg.com). With the addition of the searchable directory and the discussions features the equation changed. Now you can interact with others. The problem is that few people are participating.