Most of us joined LinkedIn because we hoped that it would somehow impact our bottom line. That at some point down the road we would be rewarded with some economic return. I’ve been fortunate in that it has generated business for me. Just as important, it has helped me provide value to those that I have connected to.
Straight line benefits include developing new partners or alliances and developing new client’s. Crooked line benefits include introducing connections, writing recommendations, and simply helping others.