Social Media Sonar Blog

Online Marketing and Social Media Strategies

You are here: Home / Archives for how to use linkedin

how to use linkedin

LinkedIn Part 8: Find a New Job

by

If you were a fan of baseball during the Sammy Sosa / Mark McGuire homerun love fest, you remember watching both sluggers knock balls out of the park night after night. McGuire’s forearms were bigger than my legs. Have you seen a picture of Mr. McGuire lately? He looks normal. Today McGuire would likely be a slap hitter, dinging base hits just over the second baseman or shortstop.

That’s the difference between looking for a job using LinkedIn to see how you are connected into opportunities and just looking for a job.

LinkedIn Part 7: Research Potential Partners and Alliances

by

our world has expanded. Five years ago it evolved around the places you networked and the people you interacted with in non-work situations. LinkedIn changed the rules.

LinkedIn wasn’t the first social networking site, but it was the first to expand business connections in a large enough way to be meaningful. I have a Facebook account and it has been great to connect with old friends from college. I have a Plaxo account, and I love that it includes contact details, but not enough people are really using it.

Can You Change the Order of Your Current Positions on LinkedIn?

by

Most of my posts tend to be long topical posts. This means that lately I’m writing a new post about every two weeks. I’ve decided to try and post more frequently so I will be adding tips and questions that I receive into mini-posts. I’ll still write the longer post, but hopefully this will increase […]

LinkedIn Part 6: A Stage to Engage Your Audience

by

In the business world you often don’t get to practice your performance. Impressions made, often can only be changed with a lot of time and extra work. The time to practice and prepare is before you encounter your audience.

On LinkedIn your audience includes existing and potential:

1. Connections
2. Alliance partners
3. Clients
4. Coworkers
5. Business Partners

Book Update

by

While I hoped to have everything completed by April 30th, the editing process is taking longer than expected.  Part of it is that I am blind when I read it.  I’ve looked at every page so many times that the obvious errors don’t even register.  Someone else has graciously taken over the editing process and […]

LinkedIn User Manuel is Worth the Time

by

As some of you are aware, I am attempting to write a LinkedIn ebook.  The tentative title is Got LinkedIn:  From Clueless to Connected in 6 days.  Why 6 days instead of 7?  The seventh day is a day of rest.  This originally started with me trying to come up with a guide for some […]