People love lists and I’m happy to oblige with this list of 13 Action Steps to take on LinkedIn. Commit to doing each of these and you’re on your way to more effectively utilizing LinkedIn.
A Social Media Mistake. On many social applications you can choose to have your presence based on your company name or your real name. LinkedIn is different. LinkedIn is about business professionals connecting to other business professionals. You’re interacting with people, not brands or companies.
Your goal on LinkedIn is to first “be found”, and second “be found credible”. With that in mind, you want to do everything possible to enhance your profile. This includes the content you place on your profile page and the ways that people find your profile.
Here are 9 ways to create an more effective profile. These simple changes can make a difference in the effectiveness of your profile.
In November I wrote a post about the ways you can use LinkedIn. From that post I followed up with a post on 9 areas of using LinkedIn. Part 10 was released last week. Here are all 10 parts of the series. LinkedIn has changed since this series started, but most of the articles should still be very relevant. Enjoy.
Your LinkedIn profile is your brand and when you fudge the facts they can come back to bite you. “Fake it until you make it” may be a common refrain, but so is “it’s the first impression that counts”.
With that title I probably violated several things that I recommend not doing (act professional, be careful of what you say and how you say it, etc.).
I stumbled on a blog that was titled “The Stupid Things People Do on LinkedIn”. The poster then proceeded to lash in to people that violated his perception of what LinkedIn should be and how people should behave on it. My first thought was relax it’s not your site. You’re just a another member. The second was that did this person realize that their post was part of their online brand.