I’m fairly open about how people connect on LinkedIn. You want to be an open networker, I’m with you. You want to be a closed networker, hey if it works for you great. Whichever way you choose you still have a obligation to those you connect with to guard the information you have gained through […]
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When to DIY and When to Call in the Experts?
I’m a Do it Yourself kind of person. Part of it is that I think I can do just about anything I put my mind to it. Part of it is why not do it myself and save a buck. And the challenge is often a huge part of it. Can I pull it off and gain a little more experience. When to call in the experts.
Social Media, Cheesecake, and Paying Attention: $5.99 to Create a Fanatic
How Twitter, a piece of cheesecake, and paying attention created a brand fanatic for only $5.99.
4 Twitter Statistics to Encourage Tweeting
I was doing some research this week reading various blogs and news articles and decide to write down some of the statistics that caught my eye. A set of these statistics focussed on Twitter and how people are using the service to take action.
Prospects and Customers Want You Engaged in Social Media
95% of new media users believe companies or brands should have a social media presence. 89% believe that companies should interact with their consumers in this space. If you have to ask whether or not you or your company should be engaged in social media, go back and read these two statistics.
Social Media Short on Miracles
And now a special announcement: Social Media does not produce miracles and will not work for you if you don’t know what it is that you do (very well I hope) and what messages you want to send to deliver your compelling offer or interesting (people actually want to consume it) content.
The Missing Social Media Ingredient
Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.
If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.
Is Twitter Noise or a Valid Business Tool?
I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.
Social Media Sonar blog Wins Blogoff II Contest
The Social Media Sonar blog wins international Blogoff II competition featuring writers from 6 countries. See what social media lessons were learned and includes a 50% discount on LinkedIn books by Sean Nelson as a thanks to everyone for reading and posting comments suring the competition.
The 4 C’s of Social Media
In 2010 I think we’re at a similar point. Social Media/Networking is still viewed by some as not a business requirement but I expect that will change over the next year. Some will do so because they get it, others because they fear getting left behind. Even if they’re not sure what it is they might be left behind by.
To start off the new year I’m going to discuss what I call the 4 C’s of social media. These are the four concepts we focus on with our clients.