I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.
Last week I discussed New Opportunities, New Hires with LinkedIn that discussed using LinkedIn to advance your career and for companies to find new employees. Todays conversation addresses using LinkedIn to prospect.