Many people are not aware that LinkedIn has a site where they feature internal projects. These not-ready for prime time tools may or may not be relevant but they are interesting. We review the 6 available tools in LinkedIn Labs.
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One of the things I like about social media is that as a developing medium it sometimes takes a little creativity to accomplish what you might want. Recently we had a client that engaged us to help drive traffic to their internal jobs postings. One of the first places I thought of posting these opportunities was in the jobs board in LinkedIn groups.
“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]
Have you ever stopped to ask yourself that question? How did you answer it? What if we ask someone else? Are they likely to give the same answer or a different one?
In social media you really only have one thing to set you apart from your competition…content. Here are three things your content needs to be.
I’ve heard it all. Social media is the greatest evolution in marketing to its the biggest waste of time and money. I agree with both. Its not the tool itself but how it is used. How is your Social Media swing?