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Can You Track Social Media ROI?

October 8, 2010 by Sean Nelson

“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]

Filed Under: Social Media/Networking Tagged With: Black and White, media initiatives, online marketing, online marketing program, Online Marketing/Social, Resource Center, Social Media, USD

3 Requirements for Social Media

August 11, 2010 by Sean Nelson

In social media you really only have one thing to set you apart from your competition…content. Here are three things your content needs to be.

Filed Under: Social Media/Networking, Tips/Questions Tagged With: coach, online marketing program, Online Marketing/Social, Resource Center, Social Media, USD, you or your products

Social Media Short on Miracles

February 14, 2010 by Sean Nelson

And now a special announcement: Social Media does not produce miracles and will not work for you if you don’t know what it is that you do (very well I hope) and what messages you want to send to deliver your compelling offer or interesting (people actually want to consume it) content.

Filed Under: Social Media/Networking Tagged With: Dell, Facebook, LinkedIn, online brochure, online marketing program, Online Marketing/Social, pence, Social Media, twitter, USD

5 Top Ways to Leverage LinkedIn

August 24, 2009 by Sean Nelson

This is the third part in a series on the Basic Keys of LinkedIn. Part one covered “optimizing your profile” and part two looked at “building your networks”. Part 3 covers 5 Top Ways to Leverage LinkedIn.

Filed Under: LinkedIn Tagged With: Facebook, http, Individual Health, LinkedIn, Social Media, social networking, twitter, USD, web link, YouTube

The 4 Pillars of Monetizing LinkedIn

June 29, 2009 by Sean Nelson

Over the last year I’ve poked and prodded LinkedIn seeking to find some universal truths that would guide me in how I used LinkedIn. Here are the four pillars to monetizing your time and effort on LinkedIn.

Filed Under: LinkedIn Tagged With: health insurance needs, Like & Trust, LinkedIn, offline networking, sean nelson, USD

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