“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]
In social media you really only have one thing to set you apart from your competition…content. Here are three things your content needs to be.
And now a special announcement: Social Media does not produce miracles and will not work for you if you don’t know what it is that you do (very well I hope) and what messages you want to send to deliver your compelling offer or interesting (people actually want to consume it) content.
This is the third part in a series on the Basic Keys of LinkedIn. Part one covered “optimizing your profile” and part two looked at “building your networks”. Part 3 covers 5 Top Ways to Leverage LinkedIn.
Over the last year I’ve poked and prodded LinkedIn seeking to find some universal truths that would guide me in how I used LinkedIn. Here are the four pillars to monetizing your time and effort on LinkedIn.