“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]
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3 Requirements for Social Media
In social media you really only have one thing to set you apart from your competition…content. Here are three things your content needs to be.
Social Media Short on Miracles
And now a special announcement: Social Media does not produce miracles and will not work for you if you don’t know what it is that you do (very well I hope) and what messages you want to send to deliver your compelling offer or interesting (people actually want to consume it) content.
5 Top Ways to Leverage LinkedIn
This is the third part in a series on the Basic Keys of LinkedIn. Part one covered “optimizing your profile” and part two looked at “building your networks”. Part 3 covers 5 Top Ways to Leverage LinkedIn.
The 4 Pillars of Monetizing LinkedIn
Over the last year I’ve poked and prodded LinkedIn seeking to find some universal truths that would guide me in how I used LinkedIn. Here are the four pillars to monetizing your time and effort on LinkedIn.