In our previous post we looked at Building a Cohesive Social Brand as part of your online marketing strategy. Today we look at the second part, Syndicating Your Content.
Strategies are like excuses. Some people have them some people don’t. Some are good and some not so good. Some are so good that you file it away should you need it in the future. Today I offer you an online marketing excuse of a strategy that incorporates social media.
Most successful businesses have an overall business plan that likely includes an individual marketing plan. It makes sense, right. So why, when I talk to people about social media, do I find many that have no social media plan?
“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]