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media initiatives

Can You Track Social Media ROI?

October 8, 2010 by Sean Nelson

“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]

Filed Under: Social Media/Networking Tagged With: Black and White, media initiatives, online marketing, online marketing program, Online Marketing/Social, Resource Center, Social Media, USD

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