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The Missing Social Media Ingredient

February 6, 2010 by Sean Nelson

Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.

If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.

Filed Under: Social Media/Networking Tagged With: Facebook, Google, LinkedIn, media inbound calls, media sites, online marketing program, Online Marketing/Social, Social Media, twitter, YouTube

Is Twitter Noise or a Valid Business Tool?

January 25, 2010 by Sean Nelson

I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.

Filed Under: twitter Tagged With: business professional social network, Facebook, LinkedIn, online marketing program, Online Marketing/Social, online networking, search function, social interaction tool, Social Media, twitter

Social Media Sonar blog Wins Blogoff II Contest

January 11, 2010 by Sean Nelson

The Social Media Sonar blog wins international Blogoff II competition featuring writers from 6 countries. See what social media lessons were learned and includes a 50% discount on LinkedIn books by Sean Nelson as a thanks to everyone for reading and posting comments suring the competition.

Filed Under: LinkedIn, Social Media/Networking Tagged With: Andrew Ballenthin, author, Like & Trust, LinkedIn, online marketing program, Sam Diener, sean nelson, Social Media, Tim Ruffners, twitter

The 4 C’s of Social Media

January 4, 2010 by Sean Nelson

In 2010 I think we’re at a similar point. Social Media/Networking is still viewed by some as not a business requirement but I expect that will change over the next year. Some will do so because they get it, others because they fear getting left behind. Even if they’re not sure what it is they might be left behind by.

To start off the new year I’m going to discuss what I call the 4 C’s of social media. These are the four concepts we focus on with our clients.

Filed Under: Social Media/Networking Tagged With: Facebook, html, LinkedIn, media presence, media sites, media users, online marketing program, Online Marketing/Social, Social Media, twitter

Putting Social Media to Work for You!

December 28, 2009 by Sean Nelson

Since September I have been working on a 10 part series asking the question “Can LinkedIn Work for You?” The better questions should be “Can Social Media Work for You?” Today we wrap it up with links to the previous 9 articles.

Filed Under: LinkedIn Tagged With: Budget Rent A Car, internet marketing, media strategy, media tools, media/networking, media/networking sites, online marketing program, Online Marketing/Social, Social Media, social networking

Seven Top LinkedIn Mistakes and Their Fixes

December 20, 2009 by Sean Nelson

Over the last two years I’ve written often about the tips and strategies to more effectively utilize LinkedIn. It’s just as important to consider the mistakes that people make on LinkedIn that will affect their success. Many of these mistakes are often errors of omission. Today I’m going to discuss seven mistakes and then I’m going to show you how you can correct them.

Filed Under: LinkedIn Tagged With: online marketing program, Online Marketing/Social, Resource Center, Social Media

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