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LinkedIn

On the Path to Lionhood

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In my last post I described the three types of networkers, or networking strategies on LinkedIn: LION, Turtle and Hound Dog. For the last 18 months I’ve pretty much considered myself a Hound Dog. I connect to those I know and those I would like to know.
y job is helping people find the best option for their health insurance needs. Specifically in the state of Georgia. While connections outside of the state might help my network in terms of size, it really wasn’t that relevant to business. Plus I figured that the more connected I was to my network the more valuable it would be to my connections.

I’m beginning to think that while the thought was well intentioned, it was also flawed.

LinkedIn Benefits Don’t Follow a Straight Line

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Most of us joined LinkedIn because we hoped that it would somehow impact our bottom line. That at some point down the road we would be rewarded with some economic return. I’ve been fortunate in that it has generated business for me. Just as important, it has helped me provide value to those that I have connected to.

Straight line benefits include developing new partners or alliances and developing new client’s. Crooked line benefits include introducing connections, writing recommendations, and simply helping others.

How Can I Help You with LinkedIn?

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Over the last year I’ve written a book about LinkedIn, written over 70 blog posts, presented numerous talks on LinkedIn, created a tool to grade your profile and presence on LinkedIn, and used LinkedIn to enhance my networking and grow my business. If I am to be considered a LinkedIn expert, I’m not your typical expert.

The Linkulator: How Good is Your LinkedIn Presence

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Have you ever wondered how your presence on LinkedIn compares to the average LinkedIn user. Last year I created the Linkulator to allow people to score their profile and presence numerically. You simply answer some questions about your profile and participation in things such as Answers and Recommendations. It then calculates a score and displays the average score of everyone who has computed a score. It also classifies your presence based on your score and offers some tips to improve.