I was doing some research this week reading various blogs and news articles and decide to write down some of the statistics that caught my eye. A set of these statistics focussed on Twitter and how people are using the service to take action.
And now a special announcement: Social Media does not produce miracles and will not work for you if you don’t know what it is that you do (very well I hope) and what messages you want to send to deliver your compelling offer or interesting (people actually want to consume it) content.
Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.
If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.
I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.
In 2010 I think we’re at a similar point. Social Media/Networking is still viewed by some as not a business requirement but I expect that will change over the next year. Some will do so because they get it, others because they fear getting left behind. Even if they’re not sure what it is they might be left behind by.
To start off the new year I’m going to discuss what I call the 4 C’s of social media. These are the four concepts we focus on with our clients.
Yesterday I wrote about 6 tools that we use at SONARconnects to create and implement social media/networking strategies for ourselves and our client’s. This got me to thinking about how to simplify things by laying out the process in a graphic.