“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]
What’s the Point of Social Media?
Have you ever stopped to ask yourself that question? How did you answer it? What if we ask someone else? Are they likely to give the same answer or a different one?
3 Requirements for Social Media
In social media you really only have one thing to set you apart from your competition…content. Here are three things your content needs to be.
How’s Your Social Media Swing?
I’ve heard it all. Social media is the greatest evolution in marketing to its the biggest waste of time and money. I agree with both. Its not the tool itself but how it is used. How is your Social Media swing?
The New LinkedIn Inbox
I woke up this morning and saw that LinkedIn finally aded the new inbox to my account. I first saw the inbox about 2 months ago and wondered when it would be released to more people. Most of my client’s still have the old inbox, so if you have not been upgraded be patient. It […]
Top Moments in Social Media
I was doing some research the other day and decided to see if I could find the definitive moments in social media. I was able to find numerous yearly top 10 reviews but didn’t have much success finding a list from the early 2000’s to today. So even though I didn’t find “the” top moments, […]