Online Marketing and Social Media Strategies
by Sean Nelson
Your goal on LinkedIn is to first “be found”, and second “be found credible”. With that in mind, you want to do everything possible to enhance your profile. This includes the content you place on your profile page and the ways that people find your profile.
Here are 9 ways to create an more effective profile. These simple changes can make a difference in the effectiveness of your profile.
by Sean Nelson
In November I wrote a post about the ways you can use LinkedIn. From that post I followed up with a post on 9 areas of using LinkedIn. Part 10 was released last week. Here are all 10 parts of the series. LinkedIn has changed since this series started, but most of the articles should still be very relevant. Enjoy.
by Sean Nelson
Think of your LinkedIn profile as an interactive billboard. The billboard has been erected but you’re waiting for traffic to drive down the road. You can wait and hope that someone takes a wrong turn and sees you, or you can try to detour traffic past your billboard.
by Sean Nelson
It’s been almost a year since I started the North Fulton Business Group on LinkedIn. When I first created the group I looked at the functionality available, and other than a member having the ability to view additional profiles with a common interest, there really wasn’t much else. You couldn’t even search groups. Most people […]
by Sean Nelson
Back in the old days, pre group discussions or a searchable group directory (less than a year ago), there wasn’t much value in groups. Sure they helped you see other members outside of your network. You could contact those members, but there really wasn’t a significant way to interact and build community.
I finally resorted to creating a non-LinkedIn site to provide that sense of community for one group (www.northfultonbg.com). With the addition of the searchable directory and the discussions features the equation changed. Now you can interact with others. The problem is that few people are participating.