Social Media Sonar Blog

Online Marketing and Social Media Strategies

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Why Do People Join LinkedIn Groups?

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Back in the old days, pre group discussions or a searchable group directory (less than a year ago), there wasn’t much value in groups. Sure they helped you see other members outside of your network. You could contact those members, but there really wasn’t a significant way to interact and build community.

I finally resorted to creating a non-LinkedIn site to provide that sense of community for one group (www.northfultonbg.com). With the addition of the searchable directory and the discussions features the equation changed. Now you can interact with others. The problem is that few people are participating.

LinkedIn Part 8: Find a New Job

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If you were a fan of baseball during the Sammy Sosa / Mark McGuire homerun love fest, you remember watching both sluggers knock balls out of the park night after night. McGuire’s forearms were bigger than my legs. Have you seen a picture of Mr. McGuire lately? He looks normal. Today McGuire would likely be a slap hitter, dinging base hits just over the second baseman or shortstop.

That’s the difference between looking for a job using LinkedIn to see how you are connected into opportunities and just looking for a job.

LinkedIn Part 7: Research Potential Partners and Alliances

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our world has expanded. Five years ago it evolved around the places you networked and the people you interacted with in non-work situations. LinkedIn changed the rules.

LinkedIn wasn’t the first social networking site, but it was the first to expand business connections in a large enough way to be meaningful. I have a Facebook account and it has been great to connect with old friends from college. I have a Plaxo account, and I love that it includes contact details, but not enough people are really using it.

Can You Change the Order of Your Current Positions on LinkedIn?

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Most of my posts tend to be long topical posts. This means that lately I’m writing a new post about every two weeks. I’ve decided to try and post more frequently so I will be adding tips and questions that I receive into mini-posts. I’ll still write the longer post, but hopefully this will increase […]

LinkedIn Part 6: A Stage to Engage Your Audience

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In the business world you often don’t get to practice your performance. Impressions made, often can only be changed with a lot of time and extra work. The time to practice and prepare is before you encounter your audience.

On LinkedIn your audience includes existing and potential:

1. Connections
2. Alliance partners
3. Clients
4. Coworkers
5. Business Partners