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Can LinkedIn work for you

LinkedIn Part 7: Research Potential Partners and Alliances

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our world has expanded. Five years ago it evolved around the places you networked and the people you interacted with in non-work situations. LinkedIn changed the rules.

LinkedIn wasn’t the first social networking site, but it was the first to expand business connections in a large enough way to be meaningful. I have a Facebook account and it has been great to connect with old friends from college. I have a Plaxo account, and I love that it includes contact details, but not enough people are really using it.

Guy’s Jobs Story

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This morning I received an email from Guy Havelick with a tale of two workers who were laid off. Here’s part of his email:

I work for a large corporation. They too often play the musical chairs game with far too few chairs. Recently two good friends, excellent contributors and employees, were caught when the music stopped. One had a great network and found another job immediately. The second was not properly networked and is still struggling to start his own business.

As a good employee, as secure as I can be working for a big company, how can I provide myself a safety net? (One that I would prefer not to be forced to use.) LinkedIn seems like the best social networking tool out there. How can I use LinkedIn to be that safety net? What’s the best way to sell my reputation when I’m not yet in a position to be bought?