Online Marketing and Social Media Strategies
by Sean Nelson
In the business world you often don’t get to practice your performance. Impressions made, often can only be changed with a lot of time and extra work. The time to practice and prepare is before you encounter your audience.
On LinkedIn your audience includes existing and potential:
1. Connections
2. Alliance partners
3. Clients
4. Coworkers
5. Business Partners
by Sean Nelson
If you’re a small business or a sales person you’re not selling a product or service, you’re selling yourself. For many, the thought of self-promotion just isn’t one that they are comfortable with. LinkedIn can help you with your discomfort.
Recommendations can serve as an effective alternative to selling yourself.
by Sean Nelson
LinkedIn, if you think about it, is simply an offline idea implemented in an online manner. It takes advantage of the ease of communicating and interacting that the internet provides.
LinkedIn hasn’t changed or replaced the old way of networking. It’s just added a new dynamic to the mix.
by Sean Nelson
Lately there have been some rumors about discontent at LinkedIn. Problems with meeting financial goals set by their investors, rumors of managers throwing each other under the bus, lack of how to make LinkedIn profitable, and a host of other concerns. Could a site with 30+ million users just disappear in the blink of an eye?
by Sean Nelson
LinkedIn is a great opportunity to present yourself. You can list a summary, details of past work history, your current employment, and other pieces of information. All of this can present a picture of you but by itself doesn’t convey credibility.
LinkedIn has built in features that help you establish credibility. All you need to do is a little extra work and credibility is yours to be gained. Let’s take a look at your credibility opportunities:
by Sean Nelson
The core of LinkedIn revolves around connecting to other business professionals, which is networking. Networking exclusively on LinkedIn, though, ignores the human element of face to face interaction. Understanding, once again that LinkedIn is a tool, how do you use it to enhance your other networking?