When to Tweet?

Every day it seems like there is a new social media related application released.  While I tend to try out a number of the applications that I encounter, the reality is that few of them do enough or specifically what it is that I am looking for.

I look for apps that:

  1. Simplify Workflows
  2. Save Time
  3. Expand Functionality
  4. Better Clarify Information or Data

Some of the tools I encounter are one trick ponies, others have more than one of these features.  Either way the the apps I choose to use have to make sense from a business perspective.

A recent tool that I discovered is When to Tweet, created by Niklas Agevik and Stefan Alund.  Whentotweet analyzes when your followers are active and gives you a personalized recommendation on what the best time of day for you to tweet is. Its a simple but powerful concept …Your tweets are most likely to be seen and responded to when your followers are most active.

It only addresses one of the four criteria listed above but better understanding when to tweet can help drive more traffic, engagement, conversions, etc.

I ran a report on @seanenelson, my Twitter account, and it showed the following graph:

whentotweet When to Tweet?

 

The times listed are in GMT (Greenwich Mean Time) so you will need to adjust the data to your time zone.  You can do so at http://wwp.greenwichmeantime.com.  Here in Georgia I subtract 4 hours while in Daylight Savings Time and when we switch to Standard Time in October I would subtract 5 hours.

Looking at the chart right now I see that the best time for me to tweet is around 12:30 PM (adjusted from GMT to EST), but I also see that I have a window from 10 AM to 2:30 PM.

The current Free tool  analyzes your first 500 followers and 200 tweets of each follower to determine the best times for you to tweet.

A Pro version, not yet available, is expected to analyze up to 1,000 tweets from up to 1 million followers.  The current projected cost for a Pro report is set at $20.  Not a bad one time or even annual cost to determine when you should be tweeting.  My only request is that the Pro report return times based on the time zone the recipient lives.

You can sign up at the site to receive an email when the Pro Version is available.

My Verdict:   A interesting tool worth checking out.

Social Media Sonar provides the following four resources for FREE… 1.  The Blog, 2. The Online Marketing/Social Media Blueprint, 3.  Conversion Rate Optimization Guide, 4.  Resource Center.  If these help you implement your own online marketing program, great. We love helping people. If you decide you need some help, great. We love new clients.  Contact Us if we can help you.

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Related posts:

  1. Is Twitter Noise or a Valid Business Tool?
  2. 7 Top Twitter Mistakes
About Sean Nelson

Sean has been a Keynote speaker at Norvax University, conducts social media workshops and webinars, and has released three books on LinkedIn and written several social media guides.

Sean currently runs Social Media Sonar, which in addition to providing free resources, manages social media strategies and tactics for companies. He is also a partner in Surge Labs, a conversion rate optimization company, helping companies improve conversions and profitability through scientific testing of Landing Pages, Websites, Email communications, and Shopping Carts.

Comments

  1. Sean Nelson says:

    Thanks for linking to the When to Tweet post.

    Sean

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