-Step 1: Strategy
-Step 2: Content
-Step 3: Website
-Step 4: SEO/SEM
-Step 5: Community
-Step 6: Syndication
-Step 7: Tracking
Most people think of RSS feeds when they here the term web content syndication. In our strategy we expand the definition to publishing content in multiple formats and in multiple locations. We outline many of the types of sites we syndicate content to in Step 2, creating online content.
Within those sites we classify five categories of content to syndicate:
1. Social Networks: Including Facebook, Twitter, LinkedIn and other social networks. Here we share the content to drive engagements, conversations, and traffic back to the original content source.
2. Social Content: Including YouTube, Flickr, and Podcasts sites such as iTunes or Podcast alley.
3. Controlled Channels: Our primary channels include your blog and website.
4. External Channels: We also want to ensure that we use resources that we don’t control to share content. Opportunities include guest blogging, article sites, social bookmarking sites, and online news release sites.
5. Social Advertising: The final category is using advertising on social networks. Facebook and LinkedIn provide great opportunities to engage targeted prospects.
Now that you’re syndicating your content you are ready to move on to Step 7: Tracking and Measuring Your Online Marketing