Social Media Sonar Blog

Online Marketing and Social Media Strategies

You are here: Home / Archives for connections

connections

The Linkulator: How Good is Your LinkedIn Presence

by

Have you ever wondered how your presence on LinkedIn compares to the average LinkedIn user. Last year I created the Linkulator to allow people to score their profile and presence numerically. You simply answer some questions about your profile and participation in things such as Answers and Recommendations. It then calculates a score and displays the average score of everyone who has computed a score. It also classifies your presence based on your score and offers some tips to improve.

LinkedIn Part 8: Find a New Job

by

If you were a fan of baseball during the Sammy Sosa / Mark McGuire homerun love fest, you remember watching both sluggers knock balls out of the park night after night. McGuire’s forearms were bigger than my legs. Have you seen a picture of Mr. McGuire lately? He looks normal. Today McGuire would likely be a slap hitter, dinging base hits just over the second baseman or shortstop.

That’s the difference between looking for a job using LinkedIn to see how you are connected into opportunities and just looking for a job.

LinkedIn Part 7: Research Potential Partners and Alliances

by

our world has expanded. Five years ago it evolved around the places you networked and the people you interacted with in non-work situations. LinkedIn changed the rules.

LinkedIn wasn’t the first social networking site, but it was the first to expand business connections in a large enough way to be meaningful. I have a Facebook account and it has been great to connect with old friends from college. I have a Plaxo account, and I love that it includes contact details, but not enough people are really using it.

LinkedIn Part 6: A Stage to Engage Your Audience

by

In the business world you often don’t get to practice your performance. Impressions made, often can only be changed with a lot of time and extra work. The time to practice and prepare is before you encounter your audience.

On LinkedIn your audience includes existing and potential:

1. Connections
2. Alliance partners
3. Clients
4. Coworkers
5. Business Partners