Strategies are like excuses. Some people have them some people don’t. Some are good and some not so good. Some are so good that you file it away should you need it in the future. Today I offer you an online marketing excuse of a strategy that incorporates social media.
ROI will always be the standard in determining the ultimate success, but many metrics will provide an indication of whether or not you are on the right track. In working with our clients, we’ve focussed on tracking five key performance indicators to help determine if we are on the right track.
Most successful businesses have an overall business plan that likely includes an individual marketing plan. It makes sense, right. So why, when I talk to people about social media, do I find many that have no social media plan?
Most companies providing social media solutions are busy selling the statistics and the hype. They’re quoting stats such as the 3 year growth on Facebook, that Dell earned $3 million dollars from using LinkedIn, the number of new LinkedIn members … and so on and on. We choose to show small businesses how to do it themselves.
Ten years ago LinkedIn, Twitter, and Facebook did not exist. Twenty years ago hardly anyone had a personal computer. Thirty years ago Cable Television was just starting to come into it’s own. Forty years ago you had 5 channels or less on TV dependent upon how well the tin foil on the rabbit ears worked. […]
“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become. One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, […]