Blue Print Intro
-Step 1: Strategy
-Step 2: Content
-Step 3: Website
-Step 4: SEO/SEM
-Step 5: Community
-Step 6: Syndication
-Step 7: Tracking
-Step 1: Strategy
-Step 2: Content
-Step 3: Website
-Step 4: SEO/SEM
-Step 5: Community
-Step 6: Syndication
-Step 7: Tracking
In every journey there is a first step. Rather than moving forward, though, the best first step is to “take a step back” and truly consider what it is that you are looking to accomplish, who it is that you serve, what problems they are trying to solve, how you can provide the solution, and how to communicate to them that you have the answer to their problem.
Many social media campaigns fail because they are initiated without any thought. Often the downfall can be attributed to a lack of understanding of the medium. Still some fail due to taking a shotgun approach or by taking too narrow of a view. There are far more ways to fail than there are to be successful
Developing a strategy is the surest way to improve your chances of success. There are many factors to consider in developing a strategy so we won’t try to cover every conceivable option, but here are some things to include.
Components of an Online Marketing Strategy
- Goals & Objectives
- Buyer Profiles
- Match Solutions to Need
- Create Communication Objectives
- Develop a Tactical Delivery Plan
- Define Success
Once you have put the finishing touches on your strategy you are ready to move on to Step 2: Creating Online Marketing and Social Media Content