-Step 1: Strategy
-Step 2: Content
-Step 3: Website
-Step 4: SEO/SEM
-Step 5: Community
-Step 6: Syndication
-Step 7: Tracking
Many social media campaigns fail because they are initiated without any thought. Often the downfall can be attributed to a lack of understanding of the medium. Still some fail due to taking a shotgun approach or by taking too narrow of a view. There are far more ways to fail than there are to be successful
Developing a strategy is the surest way to improve your chances of success. There are many factors to consider in developing a strategy so we won’t try to cover every conceivable option, but here are some things to include.
Components of an Online Marketing Strategy
- Goals & Objectives
- Buyer Profiles
- Match Solutions to Need
- Create Communication Objectives
- Develop a Tactical Delivery Plan
- Define Success
Once you have put the finishing touches on your strategy you are ready to move on to Step 2: Creating Online Marketing and Social Media Content