90% of the users on LinkedIn are still trying to figure it out. Many of these people won’t take the time required to develop a solid foundation. My new eBook, “The LinkedIn MBA” is available based on the price you set.
This is the book I wrote to explain to friends the purpose and use of each page and link on LinkedIn. I like to say its “Painstakingly Detailed”. If you have laser focus, read it cover to cover. If you’re like me, periodically focus challenged, you may be better of using it as a reference guide.
If you have a question about Answers, read the Answers chapter. Need to know something about Account Settings, read the Account Settings chapter. The book’s chapter structure is based on the navigational structure of LinkedIn. No appendix needed.
It’s the guide that I wished I had in June of 2006, 2007, and 2008. For those of you still trying to get up to speed this book is for you.
There is also a number of people who are on LinkedIn that have not been able to take that next step to making LinkedIn a productive tool. How do you go from connecting to monetization? It’s not a short step.
It takes a strategy which has been the missing link in just about every LinkedIn book. There are some folks who have connected into opportunities, reconnected into opportunities, and found business, but it’s been hit or miss.
“The LinkedIn Marketing Secret Formula” seeks to change the dynamic by laying out a strategy that you can use on a daily basis to communicate your message to tens of thousands of LinkedIn members. It shows you how to get under the sales radar. You’ll learn how to conduct ongoing marketing activities to drive activity.
Some people will argue that there’s no place on LinkedIn for sales or marketing. I agree and disagree. There’s no place for up front direct sales pitches and SPAM. There is a place for using the available LinkedIn tools to provide value and communicate your message indirectly.
Some stress that it’s a networking tool not a lead generation tool. My response is that I like my connections but I love my new client’s. It should be both.
While typing this post I received two calls from people needing help with their health insurance. One was from a Chamber friend (offline networking is still important) passing on a referral; the other was from someone who I have never spoken to before. Because of the strategies detailed in the “LinkedIn Marketing Secret Formula” I was top of mind when she had a health insurance need.
If you’re still trying to understand LinkedIn and the available features download a copy of “The LinkedIn MBA”.
If you’re ready to take the next step and learn how to strategically use LinkedIn to grow your business get a copy of the “LinkedIn Marketing Secret Formula“. The book is regularly $39.95 but for the next seven days I am offering a 40% discount, so the end price is $23.97. To get the discount use the following Discount code: x40sbsbr
I also detail in the book how I used LinkedIn to drive traffic to my blog growing from 2,200 visits in March to over 20,000 in May.
For those of you who have read the Linked Intuition blog over the last 17 months, thank you. It has been my pleasure to be part of your LinkedIn experience.
