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200 Connections…More Width than Depth?

April 14, 2008 by Sean Nelson

At some point in the next week I will pass 200 connections.  There was a time when I couldn’t imagine having more than 100 connections much less 200.  Many of these people I know and some are people that I crossed paths with at the chamber and would like to get to know.

The separation is simply a matter of have I sat down with each person for an hour or not.  LinkedIn makes it so easy to connect that we often mistake the number of connections we have (the width) with having an effective network (the depth).  It’s important to strive for both, but it will take more work to create depth in your relationships. 

I could add 100 new connections in a day by simply becoming an open networker, but it would take me a couple of months to create depth with 100 connections.

 The way to solve the width/depth division is to connect with those you meet and meet with those you connect.  It’s time to get active.  This will help you build your network and provide value to your connections.  My thought is if you are connected to someone that you would not want to meet with for an hour, than why connect.

Depth Exercise:  Go to your connections on LinkedIn and look at them.  If there is anyone that you have not met with, schedule an appointment.  If you have met with everyone, call those you have not met with in the last 3 or 6 months and schedule a time to have a cup of coffee. 

Have a great day.

Filed Under: LinkedIn Tagged With: connecting, connections, LinkedIn, networking, sean nelson

About Sean Nelson

Sean has been a Keynote speaker at Norvax University, conducts social media workshops and webinars, and has released three books on LinkedIn and written several social media guides.

Sean currently runs Social Media Sonar, which in addition to providing free resources, manages social media strategies and tactics for companies. He is also a partner in Surge Labs, a conversion rate optimization company, helping companies improve conversions and profitability through scientific testing of Landing Pages, Websites, Email communications, and Shopping Carts.

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