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The Forrest Through the Trees

February 25, 2008 by Sean Nelson

As I’ve been exploring LinkedIn to find relevance I missed a big one.  If you recall so far I have found two ways that LinkedIn is relevant to my business.

1.  It enhances my chamber networking
2.  If facilitates giving and receiving testimonials or recommendations

A third that I should have probably included first since this is what got me started here
3.  It leads to new business — my baptism began after receiving a lead from someone looking to connect to me to help one of their clients that resulted in closed business, and continued to several additional new clients.

#4.  It helps you introduce connections to each other.

This one is more about giving value than getting value.  I’ve been so focussed on how LinkedIn is relevant to me, that I missed how I can use LinkedIn to provide relevance to my connections.

It took a Scott Allen comment to knock me upside the head.

There’s no need to send the PDF in order to introduce two of your connections. There’s now a feature to forward a profile to someone else. Also, when sending a private message within LinkedIn, there’s a cc option — that’s another way to do it.

There’s actually two ways and Scott provided links to them, but I’ll repost:

1.  Using LinkedIn Messaging explained in a post by Adam Nash
2.  Maybe a better way using Forward Profile which Scott Allen explains in a post on his blog LinkedIn intelligence

Take a moment to look through your conections and see who might benefit from a mutual introduction.  Connecting, and connecting others, is what networking is all about.

Sean Nelson

Filed Under: LinkedIn

About Sean Nelson

Sean has been a Keynote speaker at Norvax University, conducts social media workshops and webinars, and has released three books on LinkedIn and written several social media guides.

Sean currently runs Social Media Sonar, which in addition to providing free resources, manages social media strategies and tactics for companies. He is also a partner in Surge Labs, a conversion rate optimization company, helping companies improve conversions and profitability through scientific testing of Landing Pages, Websites, Email communications, and Shopping Carts.

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