Every day it seems like there is a new social media related application released. While I tend to try out a number of the applications that I encounter, the reality is that few of them do enough or specifically what it is that I am looking for.
I look for apps that:
- Simplify Workflows
- Save Time
- Expand Functionality
- Better Clarify Information or Data
Some of the tools I encounter are one trick ponies, others have more than one of these features. Either way the the apps I choose to use have to make sense from a business perspective.
A recent tool that I discovered is When to Tweet, created by Niklas Agevik and Stefan Alund. Whentotweet analyzes when your followers are active and gives you a personalized recommendation on what the best time of day for you to tweet is. Its a simple but powerful concept …Your tweets are most likely to be seen and responded to when your followers are most active.
It only addresses one of the four criteria listed above but better understanding when to tweet can help drive more traffic, engagement, conversions, etc.
I ran a report on @seanenelson, my Twitter account, and it showed the following graph:
The times listed are in GMT (Greenwich Mean Time) so you will need to adjust the data to your time zone. You can do so at http://wwp.greenwichmeantime.com. Here in Georgia I subtract 4 hours while in Daylight Savings Time and when we switch to Standard Time in October I would subtract 5 hours.
Looking at the chart right now I see that the best time for me to tweet is around 12:30 PM (adjusted from GMT to EST), but I also see that I have a window from 10 AM to 2:30 PM.
The current Free tool analyzes your first 500 followers and 200 tweets of each follower to determine the best times for you to tweet.
A Pro version, not yet available, is expected to analyze up to 1,000 tweets from up to 1 million followers. The current projected cost for a Pro report is set at $20. Not a bad one time or even annual cost to determine when you should be tweeting. My only request is that the Pro report return times based on the time zone the recipient lives.
You can sign up at the site to receive an email when the Pro Version is available.
My Verdict: A interesting tool worth checking out.
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