Rob Liano, the Sales Rock Star, has faith. He shares it in a one hour romp through sales training that is part biography, part sales training 101, and 100% engaging.
Rob and I have spoken at several events together and this past weekend we shared another event in the National Funding Associations’s conference in Atlanta. I’ve never failed to sit in on his session when we speak together at an event, and I got to thinking about why I’ll sit in on his session at the next event we share.
Then it hit me. I’m not necessarily learning anything new. Is there really anything original left to say about improving sales? No, just new ways to introduce the concepts so that you can see them in a new light. It’s Rob sharing his faith that I and everyone in the room can be a better salesperson if we just have a little faith in ourselves, in committing to a process, and in the simple act of taking action. Rob helps you believe in yourself and in sales that can be a game changer.
The same can be said for social media. Most social media campaigns take time to work, especially if you’re starting from scratch. My first sales from social media (LinkedIn) happened before I even had a campaign, only 20 connections, and had not logged in for a couple of months. I lucked out because I had a dormant LinkedIn account that I had created in June of 2006 and somehow someone found it in December of 2007, leading to developing a referral relationship.That one initial relationship not only produced my first revenue through social media but made a believer out of me.
I realized quickly that LinkedIn and social media could help me grow my business. I had faith that social media would work, I only needed to figure out how to make it work consistently.
Fast forward to 2011 and I still see lack of faith as an obstacle that needs to be overcome. It takes faith to invest time, money or both when its likely to be a while before you see a return on your investment. Once I committed to using social media to grow my business it still took months to drive a second lead and almost a year to create a consistent flow of leads.
Having faith is what will keep you on track when you’re not seeing results. It will help you keep your foot on the gas when you begin to see results, knowing that if you slow down so will your results. And it will help you continue to learn and explore new tools, strategies, and tactics
If you’re sales team isn’t performing up to par maybe you need Rob to come in to do a little faith building. He has enthusiasm and will travel.
If your social media plan is not performing or non-existent maybe you need a little social media faith.
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