Today I’m excited to announce the first industry specific guide that I have written about LinkedIn. This guide was developed based on the 8 years of experience that I have as an insurance broker and the expertise I’ve developed since 2006, using LinkedIn to drive new business.
The Insurance Brokers Guide to LinkedIn is relevant to any business person, but the examples and terminology are geared to insurance brokers. Here is a list of the content:
- Foreword by Jeremiah Desmarais, Vice President Marketing, Norvax
- Authors Note
- Introduction
- Action Step 1: Understanding Why You Are on LinkedIn
- Action Step 2: Extending Your Networks
- Action Step 3: Building Your Credibility
- Action Step 4: Leveraging LinkedIn
- Bonus Action Step: Prospecting with LinkedIn
- Wrap Up
- 14 Quick Action Steps
- 6 Social Media Tools You Should Be Using