Linked Intuition is now Social Media Sonar

If you arrived here looking for the Linked Intuition site you’re in the right place.  For the last 18 months I’ve written primarily about LinkedIn.  I get a lot of messages from readers asking about the other social media sites and have decided to open the door and expand the conversation.

There will be some hiccups as we make the transition, but hopefully these will be at a minimum.

When I started writing this blog I was in the process of learning LinkedIn and will be at the same place with Twitter, Facebook, and YouTube.  I’ll continue to provide the tips and guidance you have come to expect concerning LinkedIn, there will just be a better social media perspective.

There’s always a story behind the story and in the coming weeks I’ll explain more what led to the change, but reasons aside it was the right time to expand the focus.

Warm Regards,

Sean Nelson

How the Top Social Sites Stack Up

If you read this blog often you probably wouldn’t know that I’m actually aware that there are other sites out there.  I use various social networking/media sites but write about LinkedIn because that’s what I know best.  As time moves on I hope to start bringing in some thoughts on the others.

I recently took a look at the ranking of several social networking/media sites and thought they were interesting.  I’m not exactly sure what the rankings and stats mean but I’ll share them.

These results were taken from Alexa.com and include site statistics and demographic data.

Site Rankings: (membership included in parentheses – rough estimates in some cases)
YouTube (100.9 million viewers per month): 3
Facebook (165 million):  4
MySpace (80 million):  11
Twitter (8 million):  20
Flickr (7.5 million):  30
LinkedIn (42 million):  82

Google is number one.

Minutes Per Day Spent on Site
Facebook:  25.6
YouTube:  22.5
MySpace:  19.8
Twitter:  8.6
LinkedIn:  6.5
Flickr:  4.8

Sites Linking In
YouTube:  489,059
MySpace:  335,770
Facebook:  258,619
Flickr:  236,171
Twitter:  169,785
LinkedIn:  55,771

Not sure about all of these but I find it amazing that LinkedIn has less that 56,000 sites linking in to it.

Demographics – relative to the general internet population how popular each is with the listed demographic

Age:
Facebook:  18-34 (ex – Facebook has a higher share of 18-34 year olds than the general internet population but a lower share in the 45+ age group)
Flickr:  18-34
LinkedIn:  25-44
MySpace:  18-34
Twitter:  25-44
YouTube:  18-34

I would expect LinkedIn to have a older user base and not surprised that Twitter does as well.  What’s interesting is that none of the sites seems to be doing that great with the over 45 internet user.

Education:
Facebook:  College Graduates and Graduate Degree
Flickr:  College Graduates and Graduate Degree
LinkedIn:  College Graduates and Graduate Degree
MySpace:  Some College
Twitter:  College Graduates and Graduate Degree
You Tube:  College Graduates and Graduate Degree

Not much difference noted here, with MySpace being the only one doing better with those who attended college but did not graduate

One thing that I do not go into is that in each of these categories some are stronger than the others.  Alexa user a bar graph with no numerical notations so while you can see who is stronger in a particular demographic I did not see how to quantify it.

Wrap Up: I’m not sure that the above statistics provide much relevance.  I think the most telling stats are the rankings and the time on site.  One thing to keep in mind is that all of the sites are pretty open as far as users with the exception being LinkedIn.

LinkedIn is primarily used by business professionals which is a smaller population than the others.  LinkedIn has been working on the 18 to 34 market recently launching a microsite dedicated to recent graduates – http://grads.linkedin.com/.

If you’re bored go to www.alexa.com and you can check out the stats on these and other sites.

How to Post a Video on LinkedIn

Video cover blog postA couple of posts ago I talked about adding video to your profile and included some instructions.  The instructions may not have been as clear as I would like so I’m taking a second stab at it.

There are two ways to do this; both using applications.  I’m going to explain how to do so using the Google Presentation application.  I’m going to assume that you have already added the Google Presentation application to your profile.  If you would like to see a tutorial on posting a video with SlideShare go to Nathan Kievman’s profile and he discusses doing so in a video.

“Read text instructions below” or Subscribe to the Blog”  to get the PDF Guide with screenshots for every step. (link will be sent in your subscription confirmation email.  Current subscribers will receive an email with the link to the pdf guide later today by 12 PM EST)

1.  Sign into LinkedIn and on the left you have your side navigation links.  At the bottom is the link for “Applications” and you want to click on it.

2.  On the applications page you want to click on “Google Presentation”.

3.  On the Google Presentation page…at the top right… is a text link:  “Go to application”.  Click on it.

4.  On the next page (Headline is “How will You Present Yourself) you’ll see an empty white box on the left side and text above.  In the text is a text link “create your presentation”.  Click on this link.

5.  This takes you to Google Docs and has started an untitled presentation document.  You want to click on the Insert Tab and select “Video”

6.  This will open a pop up window that allows you to search You Tube for videos.  Once you find your video click on it and that will activate the “Select Video” button below.  Click on the button.

7.  This adds the video to your presentation.  If you notice a lot of white space around the video you want to resize it.  Simply click on the white boxes at the corners of the video and drag them to fill in the white space.

8.  Next click on the File Tab and chose “Rename” to rename your video.

9.  Next click on the File Tab and choose “Save and Close”.

10.  This will take you back to the Google Docs page and your presentation will be shown.  Click on the check box next to your video.  Next click on the More Actions Tab and choose “Publish”.

11.  This opens up another page and you want to click on the “Publish Document” button.  You can then close this browser page.

12.  Go back to the original page that you clicked on “create your presentation”.  Refresh the screen and your new presentation should be visible in the left box.  There should be an ad in the right box.

Your presentation will be underlined and look like a hypertext link.  Click on your presentation and this activates the blue “Post to Profile” button.  There is a check box next to it to notify your network that you have posted a new presentation.  Click on the blue button.

13.  If you see your video in the right box you’ve now posted the video presentation to your profile.

14.  Go to your public profile to double check that your video is there.

It looks a lot more complicated than it is if you follow the steps outlined above.  If your video is not on YouTube you will need to create a YouTube account and load your video there first.