5 Top Ways to Leverage LinkedIn

This is the third part in a series on the 3 Basic Keys of LinkedIn.  Part one covered “optimizing your profile” and part two looked at “building your networks”.  If you followed the tips and strategies you should now have a pretty good profile and be on the way to expanding your reach on LinkedIn.

Leveraging LinkedIn simply means that you are making it work for you.  You’re in control and taking the actions that support why you are on LinkedIn.  I’m here to make money so everything that I do is geared to communicating a message to my networks.

Over the last two years I’ve learned how to use the various social media/networking sites to develop new business for my Individual Health and Employee Benefits companies.  Last week alone I received 3 calls from prospects.  What’s interesting about that is that I’ve updated my profile and activity to focus more on the social media consulting that I’m doing.

My prior and continued activity has allowed people to get to know, like and trust me.  So, even though the focus isn’t 100% on health insurance it still drives results.  And I’m starting to see results from the social media/networking side as well, having received a call from a technology company to discuss their social media/networking strategy.  Four leads in a week with a potential of over $20,000 in revenue.

Social media/networking works if you leverage the tools available.  With that in mind, here are 5 Top Ways to Leverage LinkedIn: Continue reading 5 Top Ways to Leverage LinkedIn