Why Are You On LinkedIn? (Part 2 of 10)

In Part 2 of the 10 Part Series “Can LinkedIn Work for You?” we start with a question…“Why are you on LinkedIn?” LinkedIn takes time and effort to produce results.  Without knowing the answer to this question how do you know what actions you should be taking?

Most people initially joined LinkedIn because either they stumbled across an article saying how great the site was or because someone told them they have to be on it.  There was probably some excitement about the possibilities that quickly faded once you realized you had no clue what to do now that you had an account.

By its navigation structure LinkedIn is telegraphing some of this potential:

  1. People:  Find people you know and build a trusted network.
  2. Jobs:  Find a new job or advance your career.
  3. Answers:  Share and discover information.
  4. Companies:  Be found  by others and have a way to promote your company.

All are great ways to use LinkedIn but what’s missing is the most important reason…to grow your business and make more money.

When I conduct LinkedIn workshops I always poll the audience to see why they are on LinkedIn.  Usually about 75% say they are on it to network, 20% say they are on it to find a job or advance their career, and 5%  or less say they are on it to grow their business and make more money.

If you think about it, networking and advancing your career are part of the process of growing your business and making money. Continue reading Why Are You On LinkedIn? (Part 2 of 10)