I recently was asked to speak at a workshop on LinkedIn by a connection of mine. A week or so prior to the event I received an email from her to use to promote the event. The description headline stopped me in my tracks…”Sean Nelson the King of LinkedIn”
It took me about two seconds to fire off an email telling her to ditch the royal reference ASAP. A lot of people would call me an expert on LinkedIn, its their opinion so they can think or say what they like. I have a different different way of describing what I am. “I’m simply a small business owner that learned how to use LinkedIn and Social networking / media in order to network more efficiently and to drive new business.”
The word “expert” is thrown around way too often these days with little to back up the claim. What does a LinkedIn expert look like? How do you determine that they are an expert? The same goes for “social networking/media expert”.
I was looking at my home page the other day and noticed an updated profile for a connection of mine and someone I’ve known for the last couple of years. Curious about what changed I took a look at his profile and immediately noticed that after years in another field he was now a social media expert.
Now anyone can learn a lot about social media and be seen as an expert or extremely knowledgeable even if they’re not in the marketing or advertising field. I’m a prime example of that. I learned LinkedIn and social networking/media through trial and error trying to drive business for my insurance agency.
In this case the person had attended a couple of my LinkedIn workshops, a few other social media workshops, and was partnering with a company jumping from Google Adwords to social media. It takes more than attending a couple of workshops and working in the industry to be an expert.
So what is an expert and how do you determine if you’re one? Is it valid to claim that you are an expert or does that title have to be conferred upon you by another person? I’m not certain what the official definition is but here are some thoughts about what I think it takes to potentially be considered an expert: Continue reading What is a Social Networking/Media Expert?