Social Media Short on Miracles

And now a special announcement: Social Media does not produce miracles and will not work for you if you do not know what it is that you do (very well I hope) and what messages you want to communicate to deliver your compelling offer or interesting (people actually want to consume it) content.

Having 5,00 Twitter followers will not make it happen automatically. Those 1,000 Facebook friends you have, most do not personally know you. The same if you have over 500 connections on LinkedIn. Doesn’t mean that they can’t become customers, it just means you won’t sell them based on your winning personality.

So let’s set the stage.

Marketing: Management process through which the goods and services you offer move from concept to the customer. Its doing business in terms of customer needs and their satisfaction.

As a practice, it consists in coordination of four elements called 4P’s:

  • Identification, selection, and development of a product
  • Determination of its price
  • Selection of a distribution channel to reach the customer’s place
  • Development and implementation of a promotional strategy

Advertising: A form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Continue reading Social Media Short on Miracles