The New LinkedIn Inbox

I woke up this morning and saw that LinkedIn finally aded the new inbox to my account.  I first saw the inbox about 2 months ago and wondered when it would be released to more people.  Most of my client’s still have the old inbox, so if you have not been upgraded be patient.  It should roll out over the next couple of months.

Here is a video of the new Inbox. Continue reading The New LinkedIn Inbox

Social Media Sonar September Posts

September was a busy and productive month with 7 posts, including the first three parts of my 10 part LinkedIn series “Can LinkedIn Work for You?”.  This month also included a primer on Twitter speak and a graphic detailing the social media/networking process.

Here’s a review and links to each article.

3 Steps to LinkedIn Success

Even if you’re not at the head of the list, only 24% of LinkedIn users are deemed “Active Users”. So once again the opportunity is out there. You simply need to focus on these three areas starting out to find success with LinkedIn.

Enhance Your Networking with LinkedIn (part 3 of 10)

The core of LinkedIn revolves around connecting to other business professionals. Networking exclusively on LinkedIn, though, ignores the human element of face to face interaction. How do you use it to enhance your other networking?

Do You Speak Twittinese?

Social networking and social media are introducing new languages in order to communicate. For those of you still working on speaking the native language of Twittinese, I offer this basic primer course.

Why Are You On LinkedIn? (Part 2 of 10)

In Part 2 of the 10 Part Series “Can LinkedIn Work for You?” we start with a question…“Why are you on LinkedIn?” LinkedIn takes time and effort to produce results. Without this answer “How do you know what actions you should be taking?”

LinkedIn User Guide

Why do only 25% of LinkedIn members use the site on a regular basis? Because most don’t know what to do after signing up. If you haven’t figured out how to use LinkedIn these resources will help.

Can LinkedIn Work for You? (part 1 of 10)

The first article in this 10 Part series asks “Can LinkedIn work for you?”. There are over 45 million people now on LinkedIn but only about 25% are active users. These articles will provide tips and strategies to more effectively use LinkedIn.

Social Media Process in a Picture

Yesterday I wrote about 6 tools that we use at SONARconnects to create and implement social media/networking strategies for ourselves and our client’s. This got me to thinking about how to simplify things by laying out the process in a graphic.

Social Media Sonar provides the following four resources for FREE… 1.  The Blog, 2. The Online Marketing/Social Media Blueprint, 3.  Conversion Rate Optimization Guide, 4.  Resource Center.  If these help you implement your own online marketing program, great. We love helping people. If you decide you need some help, great. We love new clients.  Contact Us if we can help you.

The Secret to Twitter

The Secret to Twitter
Guess what, it’s the same as on LinkedIn, Facebook, and other social media sites.  Provide value to others and you will eventually benefit in return.  Eventually might be right away or it might be a year from now.
On LinkedIn I can answer a question in depth, I can write a detailed recommendation, and post discussion questions and information in groups.  In each I have time to lay out a set of facts and follow up with information to support the point or to share information.
On Twitter you can pretty much put a short statement out and that’s it.  140 characters doesn’t seem like a lot, but you can accomplish a lot with brevity.
The number one use I see in using Twitter is to share information.  It might be a link to an interesting news article, it might be a quick answer, or it might be a link to one of my blog posts where I can provide valuable information.
For me that’s the value.  I can capture attention and clicks to my site by writing a good headline tweet and directing people to my blog.  The responder benefits from the information I share in my blog post.  I benefit by adding blog visitors that hopefully find value and continue to return.
It all comes back to providing value.  If I disguise a spam post as a legitimate post over time I’ll render my account worthless.  That’s why you see a lot of the same links to spam posted by different “people”.  Ever notice that the picture normally all look like young models?  Profile photo’s straight from istockphoto.
If I provide value though then my credibility is enhanced and the next time I post a link to a new blog post, I’m likely to get a return visit.  Even better I may wind up with several retweets which helps spread my link and further increase traffic.
As a final word, I use Twitter for business purposes only.  I don’t post that I’m enjoying a latte at Starbucks…who cares.  Maybe if I were Chris Brogan that might be news.  He’s built his brand and people are interested in whatever he does.  People read my blog to know how to more effectively use LinkedIn and other social media.  I know my place.
Think about why you are on Twitter, and if it’s a business person, act appropriately.  Post Tweets that support your brand, provide value, share good information, and be yourself.
What do you think?

twitter largeThe other day someone asked me what the secret to Twitter was?  Guess what, it’s the same as on LinkedIn, Facebook, and other social networking/media sites.  Provide value to others and you will eventually benefit in return.  Eventually might be right away or it might be a year from now.

On LinkedIn I can answer a question in depth, I can write a detailed recommendation, and post discussion questions and information in groups.  In each I have time to lay out a set of facts and follow up with information to support the point or to share information.

On Twitter you can pretty much put a short statement out and that’s it.  140 characters doesn’t seem like a lot, but you can accomplish a lot with brevity.

The number one use I see in using Twitter is to share information.  It might be a link to an interesting news article, it might be a quick answer, or it might be a link to one of my blog posts where I can provide valuable information.

For me that’s the value.  I can capture attention and clicks to my site by writing a good headline tweet and directing people to my blog.  The responder benefits from the information I share in my blog post.  I benefit by adding blog visitors that hopefully find value and continue to return.

It all comes back to providing value.  If I disguise a spam post as a legitimate post over time I’ll render my account worthless.  That’s why you see a lot of the same links to spam posted by different “people”.  Ever notice that the pictures normally all look like young models?  Profile photo’s straight from istockphoto.

If I provide value though then my credibility is enhanced and the next time I post a link to a new blog post, I’m likely to get a return visit.  Even better I may wind up with several retweets which helps spread my link and further increase traffic.

As a final word, I use Twitter for business purposes only.  I don’t post that I’m enjoying a latte at Starbucks…who cares.  Maybe if I were Chris Brogan that might be news.  He’s built his brand and people are interested in whatever he does.  People read my blog to know how to more effectively use LinkedIn and other social media.  I know my place.

Think about why you are on Twitter, and if it’s a business purpose, act appropriately.  Post Tweets that support your brand, provide value, share good information, and be yourself.

What do you think?

Social Media Sonar provides the following four resources for FREE… 1.  The Blog, 2. The Online Marketing/Social Media Blueprint, 3.  Conversion Rate Optimization Guide, 4.  Resource Center.  If these help you implement your own online marketing program, great. We love helping people. If you decide you need some help, great. We love new clients.  Contact Us if we can help you.