LinkedIn Labs Tests Out New Tools

This is likely my last post of the year and being that Christmas is only hours away I’m going to share a little LinkedIn gift with you. Many people are not aware that LinkedIn has a site where they feature internal projects. These not-ready for prime time tools may or may not be relevant but they are interesting.

Once a month LinkedIn celebrates “In Day” where LinkedIn employees are encouraged to research, experiment, and create concepts outside of there normal routine. Adam Nash explained the concept in a post on the LinkedIn blog, “This concept began with an impromptu hackday held over the 2007 holiday break and has now grown to a company-wide event (including an American Idol style panel of judges). Teams are given just five minutes to demo their hack in front of the entire company, and judges get just two minutes to ask questions.”

These are a few of the tools Continue reading LinkedIn Labs Tests Out New Tools

Can You Track Social Media ROI?

tracking social media roi“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become.

One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, traffic, bounce rate, retweets, comments, Diggs, Stumble’s, etc are included in your definition you are already off track.

I’m not saying that you should not track or measure these items. Some of these measurements may be defined as key performance indicators and indicate whether or not you are on the right path. They just don’t belong in the ROI equation. Continue reading Can You Track Social Media ROI?

What’s the Point of Social Media?

Have you ever stopped to ask yourself that question? How did you answer it? What if we ask someone else? Are they likely to give the same answer or a different one?

We’re also likely to give a different answer than people at the top social sites would give. So lets look at the point of several sites.

  • LinkedIn: To help professionals network and deepen the relationships they already have or are just developing.
  • Facebook: It’s changed in scope from its origins but Facebook allows us to engage with our friends and families on a more personal level sharing experiences, video, photo’s, etc.
  • Twitter: Twitter lets us stream micro thoughts to others and see what others are thinking or up to.
  • You Tube: Allows you to post to share experiences, entertainment, outrage, etc with others. Continue reading What’s the Point of Social Media?

3 Requirements for Social Media

In social media you really only have one thing to set you apart from your competition…content. Now content is a pretty encompassing word and I guess you could say in life all that you have to set yourself apart is the content of your actions, the content of your beliefs, the content you speak, and so on.

So to be more specific the only content that will set you apart in social media is buyer centric content …content that speaks to your prospects in their voice from their perspective. The old adage that there is no “I” in team applies here because you and your prospect form a team. And just like a coach seeks to get his team to perform at a high level, you need to get buyers to to take action. Continue reading 3 Requirements for Social Media

The New LinkedIn Inbox

I woke up this morning and saw that LinkedIn finally aded the new inbox to my account.  I first saw the inbox about 2 months ago and wondered when it would be released to more people.  Most of my client’s still have the old inbox, so if you have not been upgraded be patient.  It should roll out over the next couple of months.

Here is a video of the new Inbox. Continue reading The New LinkedIn Inbox

Is Your LinkedIn Email For Sale or Trade?

I’m fairly open about how people connect on LinkedIn. You want to be an open networker, I’m with you. You want to be a closed networker, hey if it works for you great. Whichever way you choose you still have a obligation to those you connect with to guard the information you have gained through the connection. It really would not be cool to do something like downloading your contacts to a csv file and then trade your file with others like Topp’s Baseball cards.

Here is a LinkedIn message that I received (I’ve chosen to remove the identifying information. I have left some references so that you will recognize the message should you receive it) Continue reading Is Your LinkedIn Email For Sale or Trade?

4 Twitter Statistics to Encourage Tweeting

I was doing some research this week reading various blogs and news articles and decide to write down some of the statistics that caught my eye. A set of these statistics focused on Twitter and how people are using the service to take action.

43% Follow Brands on Twitter Looking for Deals and Offers
One of the first things we do with a new client is ask them the following question, “If I follow you on Twitter, what’s in it for me?”

Now we know that some people will follow a business back to help build their own network. But, what about others. Are you providing value to them? What will capture their attention?

Coupons, discounts, special offers are a great way to engage customers and prospects. We recently ran a promotion with Copeland’s Atlanta where they gave away $50 gift cards to the first 5 people that walked into a location and said “Best Brunch in Atlanta”. Continue reading 4 Twitter Statistics to Encourage Tweeting

Social Media Short on Miracles

And now a special announcement: Social Media does not produce miracles and will not work for you if you do not know what it is that you do (very well I hope) and what messages you want to communicate to deliver your compelling offer or interesting (people actually want to consume it) content.

Having 5,00 Twitter followers will not make it happen automatically. Those 1,000 Facebook friends you have, most do not personally know you. The same if you have over 500 connections on LinkedIn. Doesn’t mean that they can’t become customers, it just means you won’t sell them based on your winning personality.

So let’s set the stage.

Marketing: Management process through which the goods and services you offer move from concept to the customer. Its doing business in terms of customer needs and their satisfaction.

As a practice, it consists in coordination of four elements called 4P’s:

  • Identification, selection, and development of a product
  • Determination of its price
  • Selection of a distribution channel to reach the customer’s place
  • Development and implementation of a promotional strategy

Advertising: A form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Continue reading Social Media Short on Miracles

The Missing Social Media Ingredient

Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.

If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.

That excuse is the missing ingredient in most people’s social media strategy and its “Time”. You can’t learn time and its a limited resource. You either have it or you don’t. Or you need to find or create it.

You really have three choices if you want to get serious about making social media a part of your marketing efforts.

  • You can learn it from scratch by simply diving in and figuring things out.
  • You can tap into the knowledge of others through classes, books, workshops, blogs, audio, and podcasts.
  • You can outsource your efforts.

Regardless of which you choose you will still have to invest some time and money. Continue reading The Missing Social Media Ingredient