The Missing Social Media Ingredient

Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.

If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.

That excuse is the missing ingredient in most people’s social media strategy and its “Time”. You can’t learn time and its a limited resource. You either have it or you don’t. Or you need to find or create it.

You really have three choices if you want to get serious about making social media a part of your marketing efforts.

  • You can learn it from scratch by simply diving in and figuring things out.
  • You can tap into the knowledge of others through classes, books, workshops, blogs, audio, and podcasts.
  • You can outsource your efforts.

Regardless of which you choose you will still have to invest some time and money. Continue reading The Missing Social Media Ingredient

The 4 C’s of Social Media

Back in 1998 I started building my first website for an Insurance company. The CEO had heard that in one of my graduate school classes I had had to submit a class project using html. He decided that I was just the person he was looking for to build the companies first website.

It was true that I had used html in that project, but all I really did was sit next to a project member while he copied snippets of code from a book to create our first web page. At the time I started creating the companies website it was cool and cutting edge to have a website but it wasn’t necessarily viewed as a business requirement. That would change over the next year.

In 2010 I think we’re at a similar point. Social Media/Networking is still viewed by some as not a business requirement but I expect that will change over the next year. Some will do so because they get it, others because they fear getting left behind. Even if they’re not sure what it is they might be left behind by.

To start off the new year I’m going to discuss what I call the 4 C’s of social media. These are the four concepts we focus on with our clients. Continue reading The 4 C’s of Social Media

The Secret to Twitter

The Secret to Twitter
Guess what, it’s the same as on LinkedIn, Facebook, and other social media sites.  Provide value to others and you will eventually benefit in return.  Eventually might be right away or it might be a year from now.
On LinkedIn I can answer a question in depth, I can write a detailed recommendation, and post discussion questions and information in groups.  In each I have time to lay out a set of facts and follow up with information to support the point or to share information.
On Twitter you can pretty much put a short statement out and that’s it.  140 characters doesn’t seem like a lot, but you can accomplish a lot with brevity.
The number one use I see in using Twitter is to share information.  It might be a link to an interesting news article, it might be a quick answer, or it might be a link to one of my blog posts where I can provide valuable information.
For me that’s the value.  I can capture attention and clicks to my site by writing a good headline tweet and directing people to my blog.  The responder benefits from the information I share in my blog post.  I benefit by adding blog visitors that hopefully find value and continue to return.
It all comes back to providing value.  If I disguise a spam post as a legitimate post over time I’ll render my account worthless.  That’s why you see a lot of the same links to spam posted by different “people”.  Ever notice that the picture normally all look like young models?  Profile photo’s straight from istockphoto.
If I provide value though then my credibility is enhanced and the next time I post a link to a new blog post, I’m likely to get a return visit.  Even better I may wind up with several retweets which helps spread my link and further increase traffic.
As a final word, I use Twitter for business purposes only.  I don’t post that I’m enjoying a latte at Starbucks…who cares.  Maybe if I were Chris Brogan that might be news.  He’s built his brand and people are interested in whatever he does.  People read my blog to know how to more effectively use LinkedIn and other social media.  I know my place.
Think about why you are on Twitter, and if it’s a business person, act appropriately.  Post Tweets that support your brand, provide value, share good information, and be yourself.
What do you think?

twitter largeThe other day someone asked me what the secret to Twitter was?  Guess what, it’s the same as on LinkedIn, Facebook, and other social networking/media sites.  Provide value to others and you will eventually benefit in return.  Eventually might be right away or it might be a year from now.

On LinkedIn I can answer a question in depth, I can write a detailed recommendation, and post discussion questions and information in groups.  In each I have time to lay out a set of facts and follow up with information to support the point or to share information.

On Twitter you can pretty much put a short statement out and that’s it.  140 characters doesn’t seem like a lot, but you can accomplish a lot with brevity.

The number one use I see in using Twitter is to share information.  It might be a link to an interesting news article, it might be a quick answer, or it might be a link to one of my blog posts where I can provide valuable information.

For me that’s the value.  I can capture attention and clicks to my site by writing a good headline tweet and directing people to my blog.  The responder benefits from the information I share in my blog post.  I benefit by adding blog visitors that hopefully find value and continue to return.

It all comes back to providing value.  If I disguise a spam post as a legitimate post over time I’ll render my account worthless.  That’s why you see a lot of the same links to spam posted by different “people”.  Ever notice that the pictures normally all look like young models?  Profile photo’s straight from istockphoto.

If I provide value though then my credibility is enhanced and the next time I post a link to a new blog post, I’m likely to get a return visit.  Even better I may wind up with several retweets which helps spread my link and further increase traffic.

As a final word, I use Twitter for business purposes only.  I don’t post that I’m enjoying a latte at Starbucks…who cares.  Maybe if I were Chris Brogan that might be news.  He’s built his brand and people are interested in whatever he does.  People read my blog to know how to more effectively use LinkedIn and other social media.  I know my place.

Think about why you are on Twitter, and if it’s a business purpose, act appropriately.  Post Tweets that support your brand, provide value, share good information, and be yourself.

What do you think?

Social Media Sonar provides the following four resources for FREE… 1.  The Blog, 2. The Online Marketing/Social Media Blueprint, 3.  Conversion Rate Optimization Guide, 4.  Resource Center.  If these help you implement your own online marketing program, great. We love helping people. If you decide you need some help, great. We love new clients.  Contact Us if we can help you.

Linked Intuition is now Social Media Sonar

If you arrived here looking for the Linked Intuition site you’re in the right place.  For the last 18 months I’ve written primarily about LinkedIn.  I get a lot of messages from readers asking about the other social media sites and have decided to open the door and expand the conversation.

There will be some hiccups as we make the transition, but hopefully these will be at a minimum.

When I started writing this blog I was in the process of learning LinkedIn and will be at the same place with Twitter, Facebook, and YouTube.  I’ll continue to provide the tips and guidance you have come to expect concerning LinkedIn, there will just be a better social media perspective.

There’s always a story behind the story and in the coming weeks I’ll explain more what led to the change, but reasons aside it was the right time to expand the focus.

Warm Regards,

Sean Nelson