Social Media is everywhere. They talk about it on the news and radio, there are articles in newspapers and magazines, and searching “Social Media” on Google returns 194 million results.
If you want to learn more about it there are hundreds of thousands of blogs, podcasts, and videos available to review. There is no excuse why you cannot figure out how to put social media to work for you. Well maybe one excuse.
That excuse is the missing ingredient in most people’s social media strategy and its “Time”. You can’t learn time and its a limited resource. You either have it or you don’t. Or you need to find or create it.
You really have three choices if you want to get serious about making social media a part of your marketing efforts.
- You can learn it from scratch by simply diving in and figuring things out.
- You can tap into the knowledge of others through classes, books, workshops, blogs, audio, and podcasts.
- You can outsource your efforts.
Regardless of which you choose you will still have to invest some time and money. Continue reading The Missing Social Media Ingredient