In writing this blog I’ve discovered one of the secrets of blogging…People love lists. So here we go with another list showing 13 Action Steps you can take on LinkedIn. This is likely one of the last lists for a while so I hope you enjoy it and it provides some value.
1. Optimize Your Profile
When most people hear the word optimize they think of optimizing a website to be found in more relevant web searches. This is much the same thing. You want to optimize your profile so that you increase your chances of being found, and once found, are found credible. You want a “Sticky Profile”.
You want to make sure that your profile is detailed with as much information so that your viewer isn’t left to wonder and fill in the gaps. Your Photo, summary, past work experience are important. Add applications to share information via presentations, white papers, or video.
The keywords you use in your profile will help you be found in more relevant earches based on your industry, product, or service. Use a keyword search tool to see what terms people are searching and then populate your profile with these words.
Finally, your Title/Tag line could have an impact on your ability to consistently communicate your message. I would recommend using the Tag Line to create a message. You can use up to 140 characters.
2. Build Credibility
Without credibility you may be well known and well liked, but you won’t be in business long. On LinkedIn if you want to develop potential opportunities you will have to be judged credible. Credibility is built on how you interact, the information you share, and what other’s say about you.
You can take control by presenting a detailed profile, participating in Answers, securing recommendations, and providing value to your networks. A blog is a great way to build awareness and build credibility. My success on LinkedIn has in a large part been supported by my blog.
3. Grow Your Connections
The more connections you have the more likely you are to encounter “Unexpected Opportunities”. There are those who argue that a large network, with people you don’t know or don’t know well, will have a negative effect. While I respect that they can choose how they want to utilize LinkedIn, I couldn’t disagree more. I’ve experienced the difference in opportunities that occurred after I switched to a more open networking philosophy.
If you’ve been limiting your connections and have not found more success, maybe it’s time to open things up. [Read more...]






