In June of 2009 I released my eBook LinkedIn Marketing Secret Formula. At the time it was one of the first books to look at using LinkedIn to communicate a message to tens of thousands of people on a daily basis. That might sound like spam but the techniques I detailed were all through indirect communication tactics. At no point did it advocate or suggest that you send sales messages directly to people.
As I release the 2nd edition of the book it is still one of the only books that lays out a LinkedIn communications strategy. Most books simply tell you what LinkedIn is and help you learn how to accomplish tasks such as completing your profile, creating a group, answering questions, etc. Nothing wrong with that, I released two such books: LinkedIn 101 in 2008 and The LinkedIn MBA in 2009. There are enough people that will continue to release these types of books which are great for people new to LinkedIn.
This book is for the person that has figured out the basics of LinkedIn and is ready to put it to work for them. [Read more…]