3 Steps to LinkedIn Success

Norvax logoToday is Monday and usually you can expect a new blog post…and specifically this Monday part 4 of my 10 part LinkedIn series.  Unfortunately I have to ask for a Mulligan and will pick the series up next Monday.

Last Thursday and Friday I spoke at Norvax University in Los Angeles.  Norvax U is an educational event put on by Norvax, which provides quote engines for over 10,000 health insurance brokers across the country.  The event went great and I had the opportunity to meet many of the attendees.  I’ll talk more about the event in a second.

Like I said the event went great.  Getting back to Atlanta…not so well.  It started with a call saying my flight had been postponed from 2:30PM until 5:30 PM.  I got this at 11:45 as I was 5 minutes into my drive to the Airport.  So I went back to the Hotel and had lunch with the attendees.

My second try at going to the airport did not work out so well.  I left the hotel at 1:15 and then received a message saying that the flight had been bumped up to a 4:11 departure.  Thanks to an accident I didn’t make it to drop off the rental car until 3:30.  I made it to the terminal by 3:40…31 minutes to go.  Then I got hit by the Delta line to check your bags. Continue reading 3 Steps to LinkedIn Success

Enhance Your Networking with LinkedIn (part 3 of 10)

Enhance and Expand Your Network
The core of LinkedIn revolves around connecting to other business professionals, which is networking.  Networking exclusively on LinkedIn, though, ignores the human element of face to face interaction.  Understanding, once again that LinkedIn is a tool, how do you use it to enhance your other networking?
I do a lot of networking in my local chamber.  When I first joined the chamber I hadn’t really been active on LinkedIn.  At meetings I would try to meet as many people as possible, but in a room full of 50 people and only 30 minutes of open networking it was hard to meet everyone.
For those I did not meet I could try again at the next meeting, but that depended upon whether or not they returned.  At the meetings they photocopied everyone’s business card and each person got a copy.  From that I could also call those I had not met to try to set up a meeting.  Other than a name on a card, though, there was no connection.
LinkedIn changed that.  I found that with LinkedIn, I could connect to those that I hadn’t had a chance to meet.  Then I could review their LinkedIn profiles to determine who were the most beneficial to meet.  I also found that if they were at the next chamber meeting, that the LinkedIn connection provided a great way to break the ice.
In the end it’s a two way street.  LinkedIn provides a level of connectivity until I can strengthen the networking relationship through a face to face meeting.  And the chamber meeting provides a fresh batch of potential LinkedIn connections.
Some of my best networking relationships have developed from simply being at the same networking event, connecting on LinkedIn, and then finally taking it offline and meeting in person.
So here’s what you should be doing.  After every networking event, send a LinkedIn connection invite to those you did not get a chance to meet.  (Here’s where you want to customize that LinkedIn invitation. )  Send the following invitation:
Joe,
We crossed paths at the Chamber (or whatever event it was) today but did not get a chance to meet you in person.  I am using LinkedIn to enhance my Chamber networking and would like to add you to my LinkedIn network.
Sean Nelson (I always add my last name since I do not know this person yet)
More often then not, this leads to a LinkedIn connection.  Now it’s up to you to take it further to develop the relationship.  Remember it’s not about adding just another connection; it’s about expanding and enhancing your network.  Only send the invite to those that you want to get to know.

The core of LinkedIn revolves around connecting to other business professionals, which is primarily networking.  Networking exclusively on LinkedIn, though, ignores the human element of face to face interaction.  Understanding, once again that LinkedIn is a tool, how do you use it to enhance your other networking?

I do a lot of networking in my local chamber.  When I first joined the chamber in the spring of 1996 I had not yet joined LinkedIn.  At meetings I would try to meet as many people as possible, but in a room full of 50 people and only 30 minutes of open networking it was hard to meet everyone.

At each meeting they would  photocopy all of the business cards and each attendee received a copy.   From that I could call those I had not met to try to set up a meeting.  Other than a name on a card, though, there was no connection.  I could also try again at the next meeting if they returned.

LinkedIn changed that.  I found that with LinkedIn, I could connect to those that I hadn’t had a chance to meet.  Then I could review their LinkedIn profiles to determine who were the most beneficial to meet.  I also found that if they were at the next chamber meeting, that the LinkedIn connection provided a great way to break the ice.

In the end it’s a two way street.  LinkedIn provides a level of connectivity until I can strengthen the networking relationship through a face to face meeting.  And the chamber meeting provides a fresh batch of potential LinkedIn connections.

Some of my best networking relationships have developed from simply being at the same networking event, connecting on LinkedIn, and then finally taking it offline and meeting in person.

So here’s what you should be doing.  After every networking event, send a LinkedIn connection invite to those you did not get a chance to meet.  (Here’s where you want to customize that LinkedIn invitation. )  Send the following invitation: Continue reading Enhance Your Networking with LinkedIn (part 3 of 10)