Is Your Social Media in the Toilet

I was heading home from a meeting recently and stopped at a QT (Quiktrip for those not in the know) convenience store for some gas and a quick bathroom break. When I walked in the bathroom the first thing that caught my eye was a large Facebook sticker on the wall directing me to “Like” their page on Facebook.

My initial reaction was great job QT. I’m obviously going to be looking towards the poster for the next 30 to 40 seconds and will naturally read it. Second I’m not likely to forget that they have a Facebook page that they provide offers on. So far so good.

Now the not so good. The sticker itself was in terrible condition and looked like it should have been replaced months ago. Now I wonder if this was a hot idea at QT at some point but now their enthusiasm as faded.

I’ll have to pay the bathroom another visit in about 6 months to see.

With QT inspiration here are 4 ways to keep your social media out of the toilet.

1. Remember if you want it to be about you, it has to first be about them

If you are using social media to drive business its natural to want to tell the world about the great deals you offer, how great you are, and why they should buy from you. You can do that but you need to share this information in the form of value.

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