The Lion, the Turtle, and the Hound Dog

When I first joined LinkedIn one of the first terms to stand out was “LION”.  A LION as most of you know is an open networker on LinkedIn.  The term has been diluted somewhat over time.  The original LIONS have a code of honor that they follow and as others have come along and co-opted the name, the variations have multiplied.

Being a LION is a strategic decision.  It’s not a right or wrong decision, simply a choice one has made in regards to how they are connecting and growing their network.  Connecting to a Lion or Lions can grow your network exponentially, allowing you to see more members in your searches.  The downside is that if you request a introduction, they likely do not know the person.

Over time I have encountered different people with different strategies, but I finally narrowed it down to three types of networkers on LinkedIn.  In addition to the LION, we have the Turtle and the Hound Dog (keeping with the animal theme).

A Turtle is a Closed Networker, or someone who has chosen to connect only with those that they know very well.  On the positive side if you ask for a introduction, it is likely to be a quality introduction.  On the down side, they will likely not have much of an impact on the size of your network.

I fall in the third category, Hound Dog.  A Hound Dog is someone who connects to those that they know, or connects to those that they would like to know better.  A Hound Dog will have some impact on the size of your network, less than a Lion and more than a Turtle.  Introduction requests will be better than a Lions, but not as good as a Turtle.

I would guess that the majority of members fall in the Hound Dog category, a smaller amount in the LION category, and even less in the Turtle category.  Over time you may find that you move among the three types.

How about you?  Are you a Lion, a Turtle, or a Hound Dog? (Tomorrow I’ll tell you why after almost 3 years on LinkedIn, I’m moving more towards a Lion strategy, and you should consider doing so as well)

LinkedIn Benefits Don’t Follow a Straight Line

Most of us joined LinkedIn because we hoped that it would somehow impact our bottom line.  That at some point down the road we would be rewarded with some economic return.  I’ve been fortunate in that it has generated business for me.  Just as important, it has helped me provide value to those that I have connected to.

Straight line benefits include developing new partners or alliances and developing new client’s.  Crooked line benefits include introducing connections, writing recommendations, and simply helping others.

Two weeks ago I received a request from Tom Mickell to join my North Fulton Business Group on LinkedIn.  This is a group for people that live, work or network in North Fulton County, Georgia.  I am pretty strict about only letting local folks in.  Tom lives in Detroit, so I promptly sent him a thanks but no-thanks email, but added if he felt there was a compelling reason he should be able to join the group to let me know.

Tom replied that his company was planing to open an office in Alpharetta and he was looking to hire someone in the area.  He had just joined LinkedIn and found the group.  I’m open to anyone hiring in Alpharetta so I approved his membership, made some suggestions on improving his profile and connecting locally, and sent him a copy of my LinkedIn eBook.  I also let him know that if he was going to be in town that the North Fulton Business Expo was coming up.  Plus I let him know about the upcoming chamber meetings.

Thom made the trip down and attended the Expo and a chamber alliance meeting.  While in town looking to hire a sales person he was introduced to Ross Coleman, a fellow chamber member and a great guy.  Ross, as he likes to say, is in transition looking for the next opportunity.  Ross and Tom hooked up and at a minimum Ross was able to sit down with Thom and talk about the opportunity.

When Tom and I finally met in person and I learned he talked to Ross, I was able to add my endorsement of Ross as a person and valuable asset to any organization.  I don’t know if Ross will end up working for Tom’s company.  I do know that a simple offer to help a new LinkedIn member, may in the end help an old friend.

We all want to personally benefit from LinkedIn, but often it’s the crooked line benefits to others in my network that make it a good day.  Find ways to help your network and you will prosper.

How about you, have you noticed any crooked line benefits to your network?

The Linkulator: How Good is Your LinkedIn Presence

linkulator The Linkulator:  How Good is Your LinkedIn PresenceHave you ever wondered how your presence on LinkedIn compares to the average LinkedIn user.  Last year I created the Linkulator to allow people to score their profile and presence numerically.  You simply answer some questions about your profile and participation in things such as Answers and Recommendations.  It then calculates a score and displays the average score of everyone who has computed a score.  It also classifies your presence based on your score and offers some tips to improve.

I’ve made some tweaks, although technical issues (mainly my lack of knowledge in combining PHP, mysql, and Swishmax2 into a functioning app) prevented me from doing everything I had hoped to do.  Still it’s one of the few free tools (Toys, what’s the diference) out there.    

If someone else had created the tool they might have placed emphasis on different features or weighted things differently.  This is just a fun tool to use, nothing more.  Your rscore will be determined by how active you’ve been in some key areas.    While a high score is good, your true score on LinkedIn is based on how it has enhanced your network and led to new business.  Dollars are what really count.

What’s your score? …Go to the Linkulator

Wednesday Comic: LINKEDOUT 02

02 what to do next Wednesday Comic: LINKEDOUT 02

So now that you have all of these new connections, what are you doing with them?  How are you driving new business?

Wednesday Cartoon: LinkedOut

01 what is it Wednesday Cartoon:  LinkedOutWhen I started writing my LinkedIn eBook I decided to use www.BitStrips.com to create a series of LinkedIn comics to include.  Wednesdays are officially “LinkedOut” days.  Each week I’ll feature a new comic, some from the eBook and some freshly created ones.

LinkedIn Part 8: Find a New Job

If you were a fan of baseball during the Sammy Sosa / Mark McGuire homerun love fest, you remember watching both sluggers knock balls out of the park night after night. McGuire’s forearms were bigger than my legs. Have you seen a picture of Mr. McGuire lately? He looks normal. Today McGuire would likely be a slap hitter, dinging base hits just over the second baseman or shortstop.

That’s the difference between looking for a job using LinkedIn to see how you are connected into opportunities and just looking for a job.

In 2001 my family moved from Chicago back to Atlanta. I had been working for an online marketing company and every Sunday there were 8 pages of marketing jobs in the classifieds of the Chicago Tribune. The Atlanta Journal had two columns, primarily get rich ideas. It probably didn’t help that the online world was imploding.

My job search consisted of tapping the few people that I knew, going to networking events where I knew no one, searching the online job boards, and attempting to tap into the Georgia State Alumni group. It was a long frustrating 6 months which resulted in me working for free or in my case a 100% commission job selling health insurance, which I had never done.

If I made that same move today, it would be a different story. First, since I knew we were moving about 4 months in advance, I could have started building my network in Atlanta. I would have started by seeking connections to people in my network that were located in Atlanta. I would have joined as many Atlanta based groups as I could find.

I would have also started searching the available jobs to see how I connected to it, and then work my way in. Much of this work could take place through LinkedIn, so it would have been easy to manage it while working my day job.

Another item of importance would have been to see if there were any LinkedIn related specifications and work to make sure my profile was up to speed. Two that I have recently seen are “prefer someone who is connected to our company” and “prefer someone with ten recommendations”.

The first one is simple. I would have started by doing a keyword search on “Atlanta” and “Lions”. Connecting to a couple of these folks would expand my network tremendously. Next I would work on connecting to people that were employed at companies in my industry, and also to those connected to people in my industry.

The second one takes a little work, but I’m certain with a little work I could have built my connections up above the ten recommendation benchmark. If you have less than ten recommendations I suggest your read Part 5 of this series and get to work.

Finally I would download the jobs toolbar. This toolbar would allow me to search through the non-LinkedIn job search boards that have partnered with LinkedIn. On these sites the toolbar will show you how you are connected into jobs, just like on the LinkedIn site.

If you find yourself looking for the next opportunity, here are some suggestions:

1. Work on your profile…do you have a photo, do you list your previous employment history, do you have a summary that sells you, do you have at least ten recommendations?
2. Build your connections…find relevant connections, connect to others in your industry, connect to some LIONs.
3. Join relevant groups…when posting a job discussion use it creatively. “I need a job” vs. “Anyone have any connections to (specific company) or (in industry)”. In the top part of the discussion ask your question. In the details section explain why you’re asking. Direct people back to your newly updated profile for more information on you. Finally be careful how often you post.
4. Ask questions to help research companies or industries
5. Search the Jobs section and see how you are connected into opportunities
6. Download the jobs toolbar…search for jobs at these sites as well: Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice, or Vault
7. Tap your network for introductions
8. Use the “What are you doing now” feature to let your network know that you are job searching. Update this every Tuesday and Friday.

If you’re one of those folks looking for a job I wish you luck. It’s a tough market out there and you should make sure that you are using LinkedIn as a resource to find your next opportunity.

LinkedIn Part 7: Research Potential Partners and Alliances

Your world has expanded.  Five years ago it evolved around the places you networked and the people you interacted with in non-work situations.  LinkedIn changed the rules.

LinkedIn wasn’t the first social networking site, but it was the first to expand business connections in a large enough way to be meaningful.  I have a Facebook account and it has been great to connect with old friends from college.  I have a Plaxo account, and I love that it includes contact details, but not enough people are really using it.

LinkedIn, though most people don’t really understand how to use it beyond connecting, has changed the way business people network.  It hasn’t replaced face to face networking and it never will.  It’s just enhanced it, in a significant way.

One of the ways you can use LinkedIn is to identify and connect to potential partners and to form alliances.

Old School:  Relying on referrals and a conversation over coffee to see if someone would be a good referral partner.

New School:  Old School + reviewing their LinkedIn profile, seeing who you are connected to in common, reading their recommendations, seeing what questions they asked and answered, and reading their blogs, documents and information from other LinkedIn applications.

Searching for specific types of people on LinkedIn is easy with the advanced people search.  You can also use the Service Providers directory to find the top recommended people in a specific industry.  You might find a partner because they provided a great answer to a question.  Using the Companies search you might identify several people within a company that would be good to get to know.

If the people in your network are active, maybe you receive a forwarded profile.  You could also tap into your network by using the “What are you doing now” Twitteresque feature.  What am I doing?  Sean is looking to connect to CPA’s that focus on working with Dentists in the Atlanta metro.

LinkedIn is your resource directory.  It grows daily with a new account created every second of the day.  Your searches are pretty much guaranteed to get better each time you conduct a search.

When I first encountered LinkedIn in 2006, I thought it was a place for folks in the technology world.  The second time around in late 2007 I could see the business potential.  Maybe the people changed or maybe my eyes were more open the second time.  The next step is for people to move from simply participating to actively participating.  When a majority do so, it’s going to be incredible.

Don’t wait to jump on the bandwagon.  Do a little more today then you did yesterday.  A good place to start is by identifying and building relationships that will provide the foundation for future partnerships and alliances.

LinkedIn Part 6: A Stage to Engage Your Audience

In the business world you often don’t get to practice your performance.   Impressions made, often can only be changed with a lot of time and extra work.   The time to practice and prepare is before you encounter your audience.

On LinkedIn your audience includes existing and potential:

1.   Connections
2.   Alliance partners
3.   Clients
4.   Coworkers
5.   Business Partners

Your brand is your performance.   How are you preparing to give an Oscar worthy performance?   Have you spell checked your profile content?   Did you include enough information to receive a fair review?   Are you doing enough to engage your audience?

LinkedIn provides the tools, but you have to utilize them.   If I look at my connections, approximately 35% of the people don’t have a profile photo.   Another 10% have a less than optimum picture.   If you did not include a picture for privacy reasons, fair enough.   But if you just haven’t taken the time or don’t have one to add you have no excuse. Get a picture on your profile today.

What about background information.   Have you included enough of your prior work related experiences to round out your profile?   People want to know what else you have done that is relevant to how you can help them today.

Are you taking advantage of the LinkedIn applications to further tell your story?   If you write a blog, connect it to your profile.   If you have a power Point presentation, add it as well.   You can also add PDF and Word documents, add what you’re currently reading or recommend others read, and upcoming travel information.

Do you communicate with your audience?   A simple way to do so is by updating your “What are you working on now” box.   Try to do this 2 or three times a week with relevant information.   When you ask or answer a question your network is notified on their home page.   The same goes for when you are recommended or provide a recommendation.   Each time your name is referenced on your network’s home page is an opportunity to draw traffic to your profile.

Are you a giver or a taker? You should be both.   Are you proactive in responding to items in your inbox?   Do you use the forward profile function to introduce connections?   Do you pass on introduction requests?   You should give in the hopes that you will receive.

All of the above is part of your performance…Your online brand.  You should take every opportunity to engage your audience. LinkedIn is a phenomenal tool that is nothing more than a paper weight if you don’t pick it up and make it work for you.   Take the time to learn how to make it work for you and you may just discover that it can be a productive tool.   It could help you create a performance that delivers.   Now go break a leg!

No Thanks the Right Way

One of the ways that I use LinkedIn is to connect with people in my local Chamber.  Many of the meetings have anywhere from 45 to 70 people.  It’s simply imposible to meet everyone.

I assume that most people attending have the same goal as me…to meet and network with as many people as possible.  So after each meeting I send a LinkedIn invitation to those that I am not connected to.  I’ve found that most often this connection (where I don’t personally know the person and have not had a prior conversation with) usually leads to a conversation at the next event.  In fact I make it a point to introduce myself personally at the next meeting.  LinkedIn can be a great ice-breaker.

Yesterday I sent out about 6 invitations to people that attended the same event yesterday morning.  Two people chose to not connect, but it’s how they chose to not connect that impressed me. 

Not everyone accepts the invitation, but Bill McDermott and Mitch Copman both took the time to email me back their reason’s for not accepting the invitation.  That says a lot about them as a person.  The reason’s for not connecting are irrelevant.  Some people are Lion’s, some are Closed networkers and some like myself are what I would call a Networker (someone who uses LinkedIn to connect to those they know and meet and to those they would like to know or meet).  Each person has to choose the strategy that best works for them.

Do you respond to every connection request?  Or do you sometimes ignore and archive requests that you choose to not accept?  What you do says a lot about you as a person.  I’m not connected to Bill or Mitch, but because they took the time to respond to my invitation, I will keep them in mind if I ever come across someone that would be a great lead or introduction for them.

200 Connections…More Width than Depth?

At some point in the next week I will pass 200 connections.  There was a time when I couldn’t imagine having more than 100 connections much less 200.  Many of these people I know and some are people that I crossed paths with at the chamber and would like to get to know.

The separation is simply a matter of have I sat down with each person for an hour or not.  LinkedIn makes it so easy to connect that we often mistake the number of connections we have (the width) with having an effective network (the depth).  It’s important to strive for both, but it will take more work to create depth in your relationships. 

I could add 100 new connections in a day by simply becoming an open networker, but it would take me a couple of months to create depth with 100 connections.

 The way to solve the width/depth division is to connect with those you meet and meet with those you connect.  It’s time to get active.  This will help you build your network and provide value to your connections.  My thought is if you are connected to someone that you would not want to meet with for an hour, than why connect.

Depth Exercise:  Go to your connections on LinkedIn and look at them.  If there is anyone that you have not met with, schedule an appointment.  If you have met with everyone, call those you have not met with in the last 3 or 6 months and schedule a time to have a cup of coffee. 

Have a great day.