I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.
LinkedIn is easy. Its a business professional social network that in simple terms is online networking. Facebook is more of a social interaction tool but with over 350 million people there are consumers and business people on it. And its easy to interact.
Twitter though is just noise right? The misconception is that its a bunch of people tweeting about their latest coffee conquest. The reality is… that happens, and a lot of people are ready to tell you the latest money making scheme. But there is also a lot of great information being shared by individuals and companies. And its a valid business tool.
Here are some thoughts on the business use of Twitter. Continue reading Is Twitter Noise or a Valid Business Tool?