LinkedIn Open Groups

Are LinkedIn Open Groups Great for Members or Great for Spammers?

I’ve seen a lot of back and forth discussions about the new LinkedIn Open Groups.  A lot of the negatives that I see people mentioning stem from the thought that this will further encourage spammers to post promotions and add little value to discussions.

LinkedIn Rant w/ a Solution

In 2010 LinkedIn decided to remove the New Article board from groups or per what they put out “combine the news board and the discussion board”.  At the time people were pretty good about posting discussion questions on the discussion board and links to blog articles, online news releases, and articles to the news board.

I assume LinkedIn felt it would be natural to combine the two opening up a new board called Promotions to give group members a place to promote products and services.  They were wrong. Continue reading LinkedIn Open Groups

Social Media Allows David to Out-Market Goliath

Ten years ago LinkedIn, Twitter, and Facebook did not exist. Twenty years ago hardly anyone had a personal computer. Thirty years ago Cable Television was just starting to come into it’s own. Forty years ago you had 5 channels or less on TV dependent upon how well the tin foil on the rabbit ears worked. What you know today will change tomorrow.

Most of our client’s are small to mid-size companies that cannot match up against their larger competitors in terms of money, labor, and resources. To out-market the competition they have to out-smart them.

In a recent article Malcome Gladwell discusses how David’s can improve their chance of beating Goliaths. Normally David is successful less than 30%. But, when David understands that he cannot compete on Goliath’s terms (think normal industry practices) and chooses an unconventional strategy, the success percentage more than doubles.

Recently someone asked what it is that Social Media Sonar does. Our answer was that we help David out market Goliath using traditional advertising, marketing, and social media.

We still believe that traditional means of marketing including direct mail, radio and television ads, and even newspaper ads have their place.    Social media, though, allows us to cost effectively build a community of people, communicate one to one or en masse, engage in conversations, generate leads, and drive revenue.

It is understanding how it all works together in a comprehensive strategy that makes it work. You can choose to use traditional advertising and marketing, social media, or both.

LinkedIn Labs Tests Out New Tools

This is likely my last post of the year and being that Christmas is only hours away I’m going to share a little LinkedIn gift with you. Many people are not aware that LinkedIn has a site where they feature internal projects. These not-ready for prime time tools may or may not be relevant but they are interesting.

Once a month LinkedIn celebrates “In Day” where LinkedIn employees are encouraged to research, experiment, and create concepts outside of there normal routine. Adam Nash explained the concept in a post on the LinkedIn blog, “This concept began with an impromptu hackday held over the 2007 holiday break and has now grown to a company-wide event (including an American Idol style panel of judges). Teams are given just five minutes to demo their hack in front of the entire company, and judges get just two minutes to ask questions.”

These are a few of the tools Continue reading LinkedIn Labs Tests Out New Tools

Post Blog to Multiple LinkedIn Groups at the Same Time

One of the things I like about social media is that as a developing medium it sometimes takes a little creativity to accomplish what you might want. Recently we had a client that engaged us to help drive traffic to their internal jobs postings. One of the first places I thought of posting these opportunities was in the jobs board in LinkedIn groups.

We did a search on industry groups and selected twenty to join. These twenty groups have over 300,000 members. The only thing left to do was to post each job opportunity in each group.

We started with 20 jobs to post and doing simple math meant that posting 20 jobs in 20 groups would require 400 posts to groups to complete . Thats a lot of time that really was not in the budget. Surely there had to be an easier way. Continue reading Post Blog to Multiple LinkedIn Groups at the Same Time

Can You Track Social Media ROI?

tracking social media roi“Can you track social media ROI?” is a simple yes or no question. Unfortunately the answer isn’t so Black and White. And, it seems the more people think about it the more mis-construed things become.

One problem with tracking social media ROI is that people often start with a flawed definition. If the words engagement, traffic, bounce rate, retweets, comments, Diggs, Stumble’s, etc are included in your definition you are already off track.

I’m not saying that you should not track or measure these items. Some of these measurements may be defined as key performance indicators and indicate whether or not you are on the right path. They just don’t belong in the ROI equation. Continue reading Can You Track Social Media ROI?

What’s the Point of Social Media?

Have you ever stopped to ask yourself that question? How did you answer it? What if we ask someone else? Are they likely to give the same answer or a different one?

We’re also likely to give a different answer than people at the top social sites would give. So lets look at the point of several sites.

  • LinkedIn: To help professionals network and deepen the relationships they already have or are just developing.
  • Facebook: It’s changed in scope from its origins but Facebook allows us to engage with our friends and families on a more personal level sharing experiences, video, photo’s, etc.
  • Twitter: Twitter lets us stream micro thoughts to others and see what others are thinking or up to.
  • You Tube: Allows you to post to share experiences, entertainment, outrage, etc with others. Continue reading What’s the Point of Social Media?

3 Requirements for Social Media

In social media you really only have one thing to set you apart from your competition…content. Now content is a pretty encompassing word and I guess you could say in life all that you have to set yourself apart is the content of your actions, the content of your beliefs, the content you speak, and so on.

So to be more specific the only content that will set you apart in social media is buyer centric content …content that speaks to your prospects in their voice from their perspective. The old adage that there is no “I” in team applies here because you and your prospect form a team. And just like a coach seeks to get his team to perform at a high level, you need to get buyers to to take action. Continue reading 3 Requirements for Social Media

How’s Your Social Media Swing?

I’ve heard it all. Social media is the greatest evolution in marketing to its the biggest waste of time and money. I agree with both. Its not the tool itself but how it is used.

If I had Tiger Woods’ golf clubs I would still suffer the same severe handicap. I do have a Ken Griffey Jr. autographed Louisville Slugger but I’m not likely to do more than stir air if I faced even your average major league pitcher. Its not about the bat or the club; its about the swing.

Hitters in baseball have batting coaches and even Tiger has a swing coach. Today we’re going to take a look at some basics to craft your social media swing. Continue reading How’s Your Social Media Swing?

The New LinkedIn Inbox

I woke up this morning and saw that LinkedIn finally aded the new inbox to my account.  I first saw the inbox about 2 months ago and wondered when it would be released to more people.  Most of my client’s still have the old inbox, so if you have not been upgraded be patient.  It should roll out over the next couple of months.

Here is a video of the new Inbox. Continue reading The New LinkedIn Inbox

Top Moments in Social Media

I was doing some research the other day and decided to see if I could find the definitive moments in social media.  I was able to find numerous yearly top 10 reviews but didn’t have much success finding a list from the early 2000’s to today.  So even though I didn’t find  “the” top moments, I did find some moments that I think would at least be on the list for consideration.

  1. iPhone is Launched
    Prior to the iPhone launch cell phones could access the internet ..the iPhone just did it phenomenally better. From the touch screen, to the emergence of apps, to actually being able to read a website on a smart phone, the iPhone took mobile by the hair and dragged it from cool to useful. 

    It didn’t take me long to pass my Blackberry on to my wife so that I could sport an iPhone.

  2. Iran Election Protests
    There have been revolutions and protests in closed nations before. Twitter though gave a face to the Iranian elections protests, allowing previous restricted content, photos, and stories to make it past the media monitors and filter to the masses. 

    Lack of a free press is no longer a hindrance to the truth being told or shown. Continue reading Top Moments in Social Media