Are You Lacking Social Media Faith?

faith Are You Lacking Social Media Faith?Rob Liano, the Sales Rock Star, has faith. He shares it in a one hour romp through sales training that is part biography, part sales training 101, and 100% engaging.

Rob and I have spoken at several events together and this past weekend we shared another event in the National Funding Associations’s conference in Atlanta. I’ve never failed to sit in on his session when we speak together at an event, and I got to thinking about why I’ll sit in on his session at the next event we share.

Then it hit me. I’m not necessarily learning anything new. Is there really anything original left to say about improving sales?  No, just new ways to introduce the concepts so that you can see them in a new light.   It’s Rob sharing his faith that I and everyone in the room can be a better salesperson if we just have a little faith in ourselves, in committing to a process, and in the simple act of taking action. Rob helps you believe in yourself and in sales that can be a game changer.

The same can be said for social media. Most social media campaigns take time to work, especially if you’re starting from scratch. My first sales from social media (LinkedIn) happened before I even had a campaign, only 20 connections, and had not logged in for a couple of months. I lucked out because I had a dormant LinkedIn account that I had created in June of 2006 and somehow someone found it in December of 2007, leading to developing a referral relationship.That one initial relationship not only produced my first revenue through social media but made a believer out of me.

I realized quickly that LinkedIn and social media could help me grow my business. I had faith that social media would work, I only needed to figure out how to make it work consistently.

Fast forward to 2011 and I still see lack of faith as an obstacle that needs to be overcome. It takes faith to invest time, money or both when its likely to be a while before you see a return on your investment. Once I committed to using social media to grow my business it still took months to drive a second lead and almost a year to create a consistent flow of leads.

Having faith is what will keep you on track when you’re not seeing results. It will help you keep your foot on the gas when you begin to see results, knowing that if you slow down so will your results. And it will help you continue to learn and explore new tools, strategies, and tactics

If you’re sales team isn’t performing up to par maybe you need Rob to come in to do a little faith building. He has enthusiasm and will travel.

If your social media plan is not performing or non-existent maybe you need a little social media faith.

Social Media Sonar provides the following four resources for FREE… 1.  The Blog, 2. The Online Marketing/Social Media Blueprint, 3.  Conversion Rate Optimization Guide, 4.  Resource Center.  If these help you implement your own online marketing program, great. We love helping people. If you decide you need some help, great. We love new clients.  Contact Us if we can help you.

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About Sean Nelson

Sean has been a Keynote speaker at Norvax University, conducts social media workshops and webinars, and has released three books on LinkedIn and written several social media guides.

Sean currently runs Social Media Sonar, which in addition to providing free resources, manages social media strategies and tactics for companies. He is also a partner in Surge Labs, a conversion rate optimization company, helping companies improve conversions and profitability through scientific testing of Landing Pages, Websites, Email communications, and Shopping Carts.

Comments

  1. Monex says:

    High-profile tech podcaster Leo Laporte has had it with social media it seems..In a the influential broadcaster behind the network of podcasts says that after four years of social media activity he has become disillusioned with services like Twitter Google Buzz and FriendFeed..The cause of this change of heart is Google Buzz. However he recently discovered that a glitch with Buzz meant that everything he had posted there since 6 August hadnt been seen by anyone and seemingly no-one noticed..Rather than just quit Buzz he seems to have a downer on social media as a whole..It makes me feel like everything I ve posted over the past four years on Twitter Jaiku Friendfeed Plurk Pownce and yes Google Buzz has been an immense waste of time. I was shouting into a vast echo chamber where no one could hear me because they were too busy shouting themselves. Twitter was never designed for conversation..It could simply be that social media platforms often dont work well once you reach a certain level of popularity.

Trackbacks

  1. [...] I had the opportunity to speak at an event for the National Funding Alliance that took place in Atlanta. I was invited thanks to my associate Sean Nelson, who by the way, is a master at helping others integrate social media into a comprehensive marketing strategy, I highly recommend his blog, check it out here. [...]

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