Archives for July 2010

How’s Your Social Media Swing?

I’ve heard it all. Social media is the greatest evolution in marketing to its the biggest waste of time and money. I agree with both. Its not the tool itself but how it is used.

If I had Tiger Woods’ golf clubs I would still suffer the same severe handicap. I do have a Ken Griffey Jr. autographed Louisville Slugger but I’m not likely to do more than stir air if I faced even your average major league pitcher. Its not about the bat or the club; its about the swing.

Hitters in baseball have batting coaches and even Tiger has a swing coach. Today we’re going to take a look at some basics to craft your social media swing. [Read more…]