Archives for December 2009

Putting Social Media to Work for You!

Since September I have been working on a 10 part series asking the question “Can LinkedIn Work for You?” The better questions should be “Can Social Media Work for You?”

In both cases the answer is yes. If you’re willing to put the time and effort required to make it successful. What I’ve often found is that many people start experimenting with the various tools but then abandon their efforts when they don’t immediately see results.

Here are the previous 9 articles:

Can LinkedIn Work for You? (part 1 of 10)

Why Are You On LinkedIn? (Part 2 of 10)

Enhance Your Networking with LinkedIn (part 3 of 10)

Expand Your LinkedIn Reach (part 4 of 10)

Building Credibility on LinkedIn (part 5 of 10)

New Opportunities-New Hires on LinkedIn (part 6 of 10)

Prospecting with LinkedIn (part 7 of 10)

5 Ways to Communicate Your Message on LinkedIn (Part 8 of 10)

Growing Your Business with LinkedIn (part 9 of 10)

Within these posts is much of the information you need to make LinkedIn work for you. Many of the same concepts apply to the other social media tools. What’s missing is how you personally can take this information and make it work specifically for you and what it is that you do. [Read more…]


Seven Top LinkedIn Mistakes and Their Fixes


Over the last two years I’ve written often about the tips and strategies to more effectively utilize LinkedIn. It’s just as important to consider the mistakes that people make on LinkedIn that will affect their success. Many of these mistakes are often errors of omission. Today I’m going to discuss seven mistakes and then I’m going to show you how you can correct them.

Let’s get started.

1. Bad Photo Choice

One of the first things most people do when they visit a profile is look at the photo. Its natural to want to see the person behind the profile. People connect to people and a photo helps improve your visitors perception.

One of the worst mistakes is to not include a photo. What does it say about you as a business professional if you don’t understand the importance of the profile photo?

Another mistake I see is that someone decides to include the family in their photo. That’s fine on Facebook but on a professionally based network it misses the point. Add to this photos with effects or simply unclear. If someone can’t see your face or recognize you there is a problem. [Read more…]


The Four LinkedIn Connection Strategies

LinkedIn is a fairly harmonious place. People tend to act professional and when there are opposing opinions they typically become a case where people “agree to disagree”. Things change though when you began discussing LIONS. Suddenly the conversation isn’t so rosy.

LION’s, for those who don’t know are open networkers. They connect to just about anyone. They see opportunity increasing as the number of connections increases. Those who disagree see LIONS as simply driving their ego’s by counting the connections, as if the purpose of LinkedIn is to proudly claim to have 1,000’s of connections.

For the record I don’t consider myself a LION, yet I’m an open networker. When writing my first LinkedIn book I identified three LinkedIn connection strategies. This year I added a fourth to define how I now connect.

How you choose to connect will impact how you use LinkedIn and in the end your chances of finding success.

Before we look at the four connection strategies I want to make one point. How you choose to connect on LinkedIn should be of no concern to anyone else. It’s your network and your strategy. As long as it works for you thats all that matters.

The Four LinkedIn Connection Strategies: [Read more…]


I Need Your Help – Blogoff 2

For the last two years I’ve written this blog to help people more effectively use LinkedIn.  I decided it was time to benchmark the blog’s success by competing in the BlogOff 2 competition.  I need your help to have a chance to win the competition.

Your Task:  Visit my new blog post “The 7 Worst Mistakes on LinkedIn and Their Fixes“.  This post will help you identify and correct the mistakes I see many people making on LinkedIn.

VOTE NOW:  Your click is your vote.  *******Comments on tT7he post are a major component of the voting so please consider adding a comment.*******

Thank you and have a great day.

Sean Nelson