If I had a penny for every time someone told me “I’m on LinkedIn but I don’t really know how to use it to use it”, I would be a rich man. There are literally millions of people with many more millions of connections yet few people have actually been able to use it to generate an economic gain.
So for the record, being a member of LinkedIn can make you money! That’s an easy statement to make. I can even point to client’s that I have that are the result of being on LinkedIn. What’s not so easy is to document a clear way that anyone or everyone can use LinkedIn to make money.
You have to first understand that LinkedIn is nothing more than a tool, much like a chamber of commerce is simply a tool to help you network. For some people membership in a chamber is economically beneficial. For other it’s a waste of time and money.
It’s how you use the tool that determines the winners and losers. [Read more…]