LinkedIn’s What Are You Working On?


Sean is working on helping a prospect with their health insurance because they contacted me after seeing my last “What are you working on?” post.  On Twitter they would be responding to my Tweet.  I’m still working on learning Twitter so I’m not sure what a response to a Tweet is.  On LinkedIn that response is called a “New Lead” or even better a “New Opportunity”.

Posting what you’re working on can be a lot like fishing.  You’re casting your bait hoping that someone bites.  On most days you’re lucky if you get a nibble, and you might be tempted to ignore the feature.  You have to remember “Wax on, Wax off”.   Keep doing it until you see why.

A lot depends upon the bait you’re using.  Do you post that you’re meeting friends for dinner at the Waffle House?  Or do you post something relevant to what pays your bills?

If you’re on LinkedIn for social reasons, by all means post about your social life.  But, if you’re like me and most others, we’re trying to find anyway possible to use LinkedIn to drive business.  Today was a good day of fishing!

My post was simple…”Sean just saved a client $800 dollars on their health insurance”.  If you’re responsible for finding your own insurance, that’s hard to ignore.  It’s good bait.  It’s a way to take a positive outcome and share it with my network in a non-intrusive way.  Because of it I may be able to help someone and create another positive outcome.

For taking 30 seconds of my day to make the post I was rewarded with a new lead that I possibly will earn over $800 in commissions.  That’s spending my time wisely.

What are you working on?  Are you updating your network with relevant posts?  Have you had success with this feature?

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Sean Nelson

Sean has been a Keynote speaker at Norvax University, conducts social media workshops and webinars, and has released three books on LinkedIn and written several social media guides. Sean currently runs Social Media Sonar, which in addition to providing free resources, manages social media strategies and tactics for companies. He is also a partner in Surge Labs, a conversion rate optimization company, helping companies improve conversions and profitability through scientific testing of Landing Pages, Websites, Email communications, and Shopping Carts.